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§ Private Profile · Los Angeles, CA, USA
Zelos Gaming is a technology company.
Zelos Gaming, Inc. operates an online platform providing a comprehensive cross-game rewards program for the gaming community. Players earn points by completing in-game tasks, then redeem these for virtual prizes applicable across various integrated video game titles. Its core technology unifies disparate in-game rewards, offering a streamlined ecosystem for player incentives.
Established in 2019 and headquartered in Los Angeles, California, Zelos Gaming's inception was driven by the fragmentation of in-game rewards. The founding insight likely focused on creating a more cohesive and accessible mechanism for player recognition. Specific details regarding founders are not publicly available.
The platform caters to active gamers seeking tangible value from their in-game accomplishments. Zelos Gaming envisions cultivating a universal system for player recognition and remuneration, fostering sustained involvement and enhancing the value proposition for players, ensuring efforts translate into meaningful, cross-platform rewards.
Zelos Gaming has raised $197.6M across 3 funding rounds.
Key people at Zelos Gaming.
Zelos Gaming was founded in 2019 by Jeffrey Tong (Founder).
Zelos Gaming has raised $197.6M in total across 3 funding rounds.
Key people at Zelos Gaming.
Zelos Gaming was founded in 2019 by Jeffrey Tong (Founder).
Zelos Gaming has raised $197.6M in total across 3 funding rounds.
Zelos Gaming's investors include Baidu Ventures, Blue Lake Capital, Meituan, Alumni Ventures, BITKRAFT Ventures, Danmar Capital, Goat Capital, LifeX Ventures, NFX, Phenomen Ventures, Streamlined Ventures, Josh Kroenke.
Zelos Gaming has raised $197.6M across 3 funding rounds. Most recently, it raised $97.3M Zelos - Series B Extension in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2025 | $97.3M Series B Plus | — | Baidu Ventures, Blue Lake Capital | Announced |
| Feb 27, 2024 | $100M Series A | Meituan | — | Announced |
| Mar 1, 2020 | $300K Seed | — | Alumni Ventures, BITKRAFT Ventures, Danmar Capital, Goat Capital, LifeX Ventures, NFX, Phenomen Ventures, Streamlined Ventures, Josh Kroenke | Announced |
Zelos Gaming is a computer software company founded in 2019 and headquartered in Gardena (near Los Angeles), California, offering a cross-game rewards platform.[1][2] It enables gamers to earn points by completing in-game tasks and challenges across multiple titles, which can be redeemed for virtual prizes, creating a unified rewards system that boosts engagement in games like Fortnite, Apex Legends, League of Legends, Teamfight Tactics, DOTA 2, and others.[1][2][3] The platform serves casual and competitive gamers seeking extra incentives beyond individual game battle passes, solving the fragmentation of rewards in a multi-game ecosystem; it reports $6.9 million in revenue and around 29 employees, indicating modest growth in the gaming sector.[2]
Zelos Gaming emerged in 2019 as an innovative response to siloed gaming rewards, launching as an online platform to unify incentives across popular titles.[1][2] Specific founders are not detailed in available records, but the company quickly gained traction by integrating challenges in high-profile games like Fortnite and League of Legends shortly after inception, as highlighted in early coverage comparing it to a "cross-game battle pass."[3] Headquartered initially in Los Angeles and later listed at 14323 Van Ness Ave in Gardena, CA, it built early momentum through partnerships with major esports and video game ecosystems, focusing on North American markets.[1][2][4]
Zelos rides the wave of the booming gaming industry, where esports and live-service games dominate, amplified by cross-platform play and player retention demands post-2019 mobile-to-PC shifts.[1][3] Its timing aligns with the rise of Fortnite and battle royale trends, filling a gap in fragmented loyalty programs amid market forces like free-to-play models and virtual economies valuing sustained engagement.[3] By fostering a shared rewards layer, Zelos influences the ecosystem subtly, encouraging developers to adopt compatible challenges and boosting community stickiness in a $200B+ global gaming market.[1]
Zelos Gaming holds potential to expand as gaming platforms proliferate, potentially integrating Web3 rewards, AI-personalized challenges, or mobile/esports tie-ins to accelerate beyond its current $6.9M revenue base.[2] Trends like metaverse growth and unified player identities could propel it, evolving from niche cross-game tool to ecosystem staple if it secures major publisher deals. Watch for scaling employee growth and title expansions to solidify its role in rewarding the next era of multi-game play, building directly on its foundational unification of gamer incentives.[1][2][3]
