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Key people at Zebrands.
Zebrands operates as a family of direct-to-consumer retail brands, specializing in an omnichannel approach for products across sleep, travel, and health & wellness categories. The company focuses on delivering high-quality, accessible products to a broad market, aiming to transform traditional retail paradigms. Zebrands integrates various consumer touchpoints to ensure a seamless purchasing experience, from product discovery to delivery, emphasizing value and customer satisfaction within its diverse offerings.
Founded in 2015 by Carlos Salinas and a team of entrepreneurs, Zebrands emerged from an insight into the inefficiencies and opportunities within the retail sector. Their objective was to build a cohesive group of brands that could leverage a unified strategy to reach consumers more effectively. This collective expertise fueled the company's foundational approach to disrupt established market practices by prioritizing direct engagement and streamlined operations.
Zebrands serves a diverse customer base seeking quality lifestyle products that enhance daily living, from essential home goods to personal care items. The company's long-term vision centers on continually expanding its brand portfolio and optimizing its omnichannel model. It strives to redefine the consumer experience in essential product categories, building a lasting impact by making quality and convenience universally accessible.
Key people at Zebrands.
Zebrands is a Mexican direct-to-consumer (D2C) multibrand retail company founded in 2015, specializing in sleep, travel, and health & wellness products like memory foam mattresses, pillows, adjustable bases, and bedding accessories.[1][2][3] It serves consumers seeking affordable, high-quality sleep solutions through an omnichannel model—online e-commerce, offline channels, and wholesalers—disrupting traditional retail with technology-enhanced products shipped directly, such as mattresses in a box under brands like Luuna.[1][2][3] The company has raised $6.09M, operates in Mexico, Brazil, and the US, and plans a major expansion with over $30M invested in Latin America's most advanced production center to produce a mattress every 30 seconds.[1]
Zebrands was founded in 2015 in Mexico City by four entrepreneurs aiming to transform the inefficient sleep industry, launching Luuna as the first mattress-in-a-box brand in the market.[1][3] Headquartered initially at Avenue Paseo de la Reforma 296 and later Darwin 74 in Anzures, the company emerged from recognizing opportunities in rising internet penetration and e-commerce's superior user experience over traditional retailers.[2][3] Early traction came from its asset-light model and client-centric approach, attracting investment from Glisco Partners, which highlighted the team's best-in-class management and strong financial performance as pivotal to scaling across Mexico, Brazil, and the US.[2]
Zebrands rides the D2C and e-commerce wave in Latin America, fueled by exponential internet growth shifting consumption from traditional stores to online channels with superior user experiences.[2] Timing aligns with rising demand for affordable wellness products amid urbanization and middle-class expansion in Mexico, Brazil, and the US, where inefficient legacy industries leave room for tech-enabled disruptors.[1][2] Market forces like omnichannel retail and supply chain automation favor its model, influencing the ecosystem by pioneering mattress-in-a-box in LatAm and inspiring similar D2C plays in non-food consumer goods.[1][3]
Zebrands is poised for aggressive growth through its $30M+ production hub, potentially dominating LatAm sleep retail with unmatched scale and efficiency.[1] Trends like AI-driven personalization in wellness e-commerce and cross-border D2C expansion will shape its path, evolving its influence from regional pioneer to pan-American leader in affordable, tech-enhanced consumer products—building on its 2015 vision to redefine rest for millions.[2][3]
