Zarget is a technology company specializing in conversion rate optimization (CRO) software that integrates A/B testing, heatmaps, and funnel analysis into a single platform. Its product is designed primarily for digital marketing professionals and product managers, enabling them to optimize websites and SaaS products without heavy reliance on technical teams. By combining multiple CRO tools into one, Zarget helps businesses increase website conversions, customer interactions, and signups efficiently, reducing the need for multiple disparate tools[1][2]. The company has demonstrated growth momentum by serving over 1,600 companies, mostly small to medium-sized businesses with 10-50 employees and revenues between $1M-$10M[5].
Founded in 2015 by Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, Zarget emerged from Osmnez Technologies with a vision to simplify and enhance digital marketing optimization. The founders identified a gap in the market for an integrated CRO platform that was easy to use and accessible to marketers without deep technical expertise. Early traction came from the adoption of their industry-first Chrome plugin that allowed users to create and manage tests directly from the browser, a significant innovation in the CRO space[1][3][4]. This early success helped position Zarget as a leading SaaS provider in marketing automation.
Zarget rides the growing trend of data-driven digital marketing and conversion optimization, a critical area as businesses increasingly prioritize online customer acquisition and retention. The timing of its innovation aligns with the surge in SaaS adoption and the need for integrated marketing tools that simplify complex processes. Market forces such as the proliferation of e-commerce, digital transformation, and the demand for actionable user insights favor Zarget’s comprehensive CRO approach. By enabling marketers to optimize without heavy technical support, Zarget influences the democratization of marketing technology and contributes to the broader ecosystem of SaaS marketing tools[1][2].
Following its acquisition by Freshworks in 2017, Zarget’s technology and team have been integrated into a larger cloud-based business software platform, positioning it for accelerated growth and broader market reach[2]. Future trends shaping its journey include increased automation in marketing, AI-driven personalization, and deeper integration across customer engagement platforms. Zarget’s influence is likely to evolve as part of Freshworks’ expanding marketing suite, helping businesses of all sizes optimize customer journeys with more sophisticated, yet user-friendly, CRO tools. The company’s foundation in simplifying complex optimization processes remains a strong competitive advantage as digital marketing continues to mature[2].
Zarget has raised $2.0M in total across 1 funding round.
Zarget's investors include Accel, Matrix Partners India, Soumitra Sharma.
Zarget has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2016 | $2.0M Seed | Accel, Matrix Partners India, Soumitra Sharma |