Zappli (Acquired by Shopzilla) is a technology company.
Zappli (Acquired by Shopzilla) has raised $500K across 1 funding round.
Zappli (Acquired by Shopzilla) has raised $500K in total across 1 funding round.
Zappli was an early-stage mobile commerce startup acquired by Shopzilla in July 2013. It developed myShopanion, an iPhone app for mobile social shopping, and instaBuy, a fast 2-click mobile checkout technology aimed at simplifying purchases on the go[1][2][3][4]. Zappli served mobile shoppers and retailers, addressing the key problem of friction in mobile transactions during the early rise of m-commerce, where consumers were increasingly shopping via always-connected devices but faced cumbersome checkout processes[1][5]. The acquisition integrated Zappli's tech and team into Shopzilla's shopping network, which connects millions of consumers with retail partners, with no public details on growth momentum post-acquisition as Zappli operated independently for only about three and a half years[1][6].
Zappli emerged in the early 2010s as a San Francisco-based startup with operations extending to Southeast Asia, founded by CEO Philippe Suchet and CTO Chandra Siva[1]. Little is documented on the precise founding year or how the idea originated, but the company built expertise over roughly three and a half years in mobile commerce, launching myShopanion as a social shopping app and later pivoting to the innovative instaBuy checkout solution[1][2]. Early traction came through potential partnerships; Shopzilla was introduced to Zappli for strategic collaboration, but impressions of its cutting-edge mobile tech led directly to the acquisition in July 2013, with the full team joining Shopzilla and Suchet becoming Chief Strategy Officer[1][4].
Zappli stood out in the nascent m-commerce space through these key strengths:
Zappli rode the explosive growth of mobile commerce in the early 2010s, as smartphones made consumers "connected at all times," demanding faster shopping experiences amid evolving behaviors[1]. Timing was critical: in 2013, m-commerce was nascent but surging, with retailers needing tech to match desktop-scale conversions on mobile; Zappli's acquisition by Shopzilla (later rebranded under Connexity and now part of Taboola via Symphony Technology Group) bolstered the shopping comparison giant's mobile capabilities at a pivotal shift[1][6][7]. This influenced the ecosystem by accelerating mobile-centric innovations, enabling networks like Shopzilla to transform their business profiles and integrate seamless payments, paving the way for today's frictionless apps[1][5].
As an acquired entity fully absorbed by 2013, Zappli's standalone story ended, but its instaBuy tech and team likely fueled Shopzilla's evolution into modern mobile shopping tools under subsequent owners like Connexity and Taboola[1][6][7]. Looking ahead, trends like AI-driven personalization, one-tap payments (e.g., Apple Pay evolutions), and social commerce will shape descendants of Zappli's innovations, amplifying influence in a market where mobile now dominates over 50% of e-commerce. This early bet on speed returns full circle, underscoring how 2013's mobile pioneers quietly powered today's trillion-dollar ecosystem[1].
Zappli (Acquired by Shopzilla) has raised $500K in total across 1 funding round.
Zappli (Acquired by Shopzilla)'s investors include Founders Co-op, Jetstream, Practical Venture Capital, PS Investments, REMUS Capital, Union Square Ventures, Joshua Schachter, Roy Rodenstein, Sam Altman.
Zappli (Acquired by Shopzilla) has raised $500K across 1 funding round. Most recently, it raised $500K Seed in November 2010.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2010 | $500K Seed | Founders Co-op, Jetstream, Practical Venture Capital, PS Investments, REMUS Capital, Union Square Ventures, Joshua Schachter, Roy Rodenstein, Sam Altman |