Yu-life is a technology company.
Yu-life has raised $11.0M across 1 funding round.
Yu-life has raised $11.0M in total across 1 funding round.
Yu-life has raised $11.0M in total across 1 funding round.
Yu-life's investors include Notion Capital.
YuLife is a tech-driven insurance company that provides group life insurance, employee benefits, and a gamified wellness platform to promote healthy living and risk prevention. It serves employers in the UK, US, and South Africa, solving the problem of low employee engagement in traditional insurance by rewarding daily wellness activities with YuCoin redeemable for gifts, charity, or tree-planting, while offering 24/7 GP access, mental health support, and financial protection.[1][2][3] The platform fosters healthier, happier teams, with over a third of users engaging daily—far exceeding typical insurer rates—and 87% reporting wellbeing improvements; it has insured over 400,000 lives and achieved 10x growth amid rising corporate focus on employee wellbeing post-COVID.[1][2]
Founded in 2016 or 2017 and headquartered in London's Islington borough, YuLife was established by CEO Sammy Rubin, former CEO of Vitality, who brought expertise in wellness-linked insurance.[2][3][4] The idea emerged from harnessing technology, gamification, lifestyle medicine, and behavioral science to shift insurance from claims-based compensation to proactive risk prevention and rewards for healthy behaviors.[1][2][4] Early traction accelerated during the COVID-19 crisis, driving 10x growth as employee wellbeing rose on corporate agendas; by certification as the first Group Risk Insurance B Corporation in May 2023, it had become a valued employee benefit backed by investors like Target Global, Creandum, and LocalGlobe.[1][4]
YuLife rides the insurtech and workplace wellness trends, capitalizing on post-pandemic shifts where employee mental/physical health and engagement top corporate priorities amid hybrid work and burnout crises.[1][2] Its timing aligns with rising demand for preventive health tech, as firms seek tools blending insurance with gamification to cut risks and boost retention—evidenced by 10x growth and 400k+ insured lives.[1] Market forces like behavioral science advancements and B Corp appeal favor its model, influencing the ecosystem by pioneering "win-win" insurance that pressures traditional providers to innovate, while partnering with wellness platforms to normalize rewards-driven benefits.[2][3][4]
YuLife is poised to expand its all-in-one platform globally, leveraging insurtech momentum and B Corp status to capture more enterprise clients amid sustained wellbeing focus. Trends like AI-enhanced personalization and ESG investing will shape its path, potentially scaling YuCoin ecosystems and preventive tools to dominate employee benefits. Its influence may evolve from UK disruptor to global standard-setter, turning financial products into societal good as wellness becomes non-negotiable in talent wars—echoing its mission to inspire life from the outset.[1][2][4]
Yu-life has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in May 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2019 | $11.0M Series A | Notion Capital |