Loading organizations...
Yoyo Wallet provides a modular, bank card-linked loyalty platform, integrating personalized rewards, gift cards, and vouchers for physical retail. Its technology streamlines customer experiences via earn options like app scans or card linking, delivering rich insights and analytics on campaign performance and behavior. Its rules engine configures loyalty programs to target specific customer actions and outcomes.
Alain Falys and Michael Rolph co-founded Yoyo Wallet in 2013. The company originated from an insight to bring personalized, data-driven e-commerce experiences to physical retail. Drawing on payments and technology expertise from PayPal and Visa, Falys and Rolph developed a solution empowering brick-and-mortar businesses to better understand and reward customers through mobile-first loyalty and payment integration.
The platform assists diverse merchants, from large enterprises to small businesses, fostering customer retention and influencing purchasing behavior. Yoyo's vision focuses on transforming traditional retail interactions into dynamic, personalized engagements that drive loyalty and sales. The company continuously aims to enhance consumer-brand connection, making every transaction a rewarding and data-rich opportunity.
Yoyo Wallet has raised $45.3M across 2 funding rounds.
Yoyo Wallet has raised $45.3M in total across 2 funding rounds.
Yoyo Wallet has raised $45.3M in total across 2 funding rounds.
Yoyo Wallet's investors include Digital Currency Group, Lakestar, Erik Voorhees, Hansjorg Sage, Touchstone Innovations, Woodford Investment Management.
Yoyo Wallet has raised $45.3M across 2 funding rounds. Most recently, it raised $30.0M Series C in October 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2018 | $30M Series C | — | Digital Currency Group, Lakestar, Erik Voorhees | Announced |
| Jun 25, 2017 | $15.3M Series B | Hansjorg Sage | Touchstone Innovations, Woodford Investment Management | Announced |
Yoyo Wallet is a London-based technology company that builds a mobile wallet app combining QR code-based point-of-sale (PoS) payments, digital receipts at the SKU level, and automated loyalty programs.[1][2][3] It serves consumers for seamless in-store transactions and retailers for customer identification, personalized rewards, and marketing automation, solving the problem of fragmented payments and loyalty experiences in brick-and-mortar retail by centralizing financial details, enabling social reward sharing, and providing analytics-driven campaigns.[1][2] With over 5 million users, operations in 12 countries, and 200,000 retail lines, Yoyo demonstrates strong growth momentum, including a $15 million Series B in 2015, 10 million transactions by early that year, and launches like the AI-powered Yoyo Engage platform.[1][4]
Founded in 2013 in London, United Kingdom, Yoyo Wallet emerged to enhance in-store payments and loyalty data collection, inspired by successes like Starbucks' integrated mobile app.[1][3] The founders leveraged QR code technology for PoS payments, quickly gaining traction with over 400,000 registered users and 1,700 outlets by 2015, marking milestones such as the 10 millionth transaction and awarding 1.2 billion loyalty points.[1] Early pivots included hiring key executives like former PayPal GM Simon Moran as VP of Commercial and expanding features like restaurant table-ordering via SDK integration, while demonstrating at events like FinovateEurope 2015.[1]
Yoyo Wallet rides the mobile payments and loyalty wave, blending fintech with retail tech amid the shift from cash/cards to app-based ecosystems, competing with Apple Pay/Samsung Pay while differentiating via loyalty integration.[3] Timing aligned with QR adoption and post-2013 smartphone proliferation, favoring its UK/Ireland launch before U.S. expansion plans in 2016, amid market forces like rising demand for personalized retail experiences and data-driven marketing.[1][3] It influences the ecosystem by enabling merchants (universities, high streets, chains) to operationalize customer insights, boost engagement via 1.8 million coffee stamps and beyond, and pioneer hybrid payment-loyalty models now standard in omnichannel retail.[1][4]
Yoyo Wallet is poised to expand its 5M+ user base and 12-country footprint by deepening AI-driven personalization and gamified loyalty, capitalizing on trends like embedded finance and real-time retail analytics. Regulatory tailwinds for open banking and QR standards could accelerate global adoption, while partnerships (e.g., via SDKs) may embed it further in enterprise retail stacks. Its evolution from UK startup to multi-country player suggests growing influence in unifying payments and loyalty, potentially disrupting incumbents as consumer demand for seamless, rewarding experiences intensifies—echoing its original mission to redefine in-store mobile commerce.[1][4]
