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Yoyi Digital provides an AI omnichannel marketing platform integrating multi-channel data, enhancing digital marketing effectiveness. Its core product suite features the YOYI PLUS Demand-side Platform for media inventory and targeting, DNA for data management, LinkFlow for customer data unification and personalized experiences, and AI-powered Compass for campaign optimization. The platform leverages advanced analytics and artificial intelligence to deliver precise and comprehensive marketing solutions.
Established in 2007, the company was founded on the insight that advanced big data and AI technologies could enhance digital marketing efficiency and reach across fragmented channels. This approach aimed to provide brands with unified, intelligent solutions, optimizing performance within the complex digital landscape. The emphasis was on creating a robust technological foundation to address evolving market demands.
Yoyi Digital serves diverse brands, including prominent corporations, helping them engage consumers across various digital touchpoints. The company's long-term vision centers on building a new, comprehensive infrastructure for digital marketing, continually advancing AI and data intelligence to deliver integrated campaigns for its clientele. This forward-looking approach aims to maintain its leadership in intelligent marketing solutions.
Yoyi Digital has raised $40.0M across 2 funding rounds.
Yoyi Digital has raised $40.0M in total across 2 funding rounds.
Yoyi Digital has raised $40.0M in total across 2 funding rounds.
Yoyi Digital's investors include NewQuest Capital Partners, Samsung, Zhejiang Silk Road Fund, Ren Riley, Fin Capital, Gobi Partners, Steamboat Ventures.
Yoyi Digital, also known as YOYI TECH or Yoyi Technology, is a Beijing-based technology company founded in 2007 that builds an AI-driven omnichannel intelligent marketing platform. It offers a Three-Cloud Product Matrix—Advertising Cloud (OneDesk), Data Cloud (LinkFlow), and Marketing Cloud (Engage X)—enabling brands to integrate multi-channel data for precise targeting, real-time optimization, and data-driven growth across PC, mobile, OTT, DOOH, and more.[1][3][6] Serving 1000+ companies including global giants like Unilever, Audi, Toyota, Lenovo, China Mobile, and sectors such as FMCG, luxury, automotive, and industrial, it solves the problem of fragmented consumer data and inefficient advertising by providing programmatic buying (DSP), data management (DMP/CDP), audience insights, dynamic creatives, and cross-screen connectivity powered by proprietary AI and massive datasets (1.5B+ mobile IDs, 500M cookies).[2][3][5][6] With $60M total funding (including a $40M recent round and $20M D+ in 2022), strong revenue (~$29M), and acquisitions like LinkFlow, Yoyi demonstrates robust growth, holding patents in data management and leading China's multi-screen programmatic ad space.[1][4][7]
Yoyi Digital was founded in 2007 by CEO Roy Zhou, a digital advertising veteran with over 20 years of experience, including as Head of AdSense for Asia Pacific/Japan at Google, where he scaled the business to $1B from inception.[2][5] Zhou launched the company to transform marketing through data and technology, shifting display ads from media buying to audience buying via big data, recognizing the need for smarter, cross-device connectivity in China's booming digital landscape.[2][5] Early milestones include becoming China's first DSP and leading multi-screen programmatic platform, launching DataBank (China's first real-time DMP) in 2014, and "programmatic buying plus" in 2015.[2] The company evolved with a team expert in data science and machine learning, securing funding from Samsung Ventures and others, acquiring LinkFlow (a CDP leader) in 2022 alongside a $20M round, and expanding its AI Three-Cloud matrix to serve omnichannel needs.[1][3][7]
Yoyi rides the AI and big data wave in programmatic advertising, capitalizing on China's digital ad market growth amid rising omnichannel consumer behavior and CTV/OTT dominance.[3][5][6] Timing is ideal post-Internet revolution, with real-time data needs exploding; market forces like fragmented screens, privacy shifts, and e-commerce scale favor its DMP/CDP strengths, enabling precise audience buying over traditional media spends.[2][4] It influences the ecosystem by pioneering China's DSP/DMP standards, empowering 1000+ brands (domestic/global) with cross-border tools, and driving ad tech evolution toward AI-personalization—recently expanding globally via AI for international entrants.[1][7]
Yoyi's momentum—fueled by $60M funding, LinkFlow acquisition, and AI expansions—positions it to dominate China's $100B+ digital ad market and extend globally, especially aiding Western brands' China entry.[4][7] Upcoming trends like AIGC, household-level targeting, and O2O integration will amplify its edge, with potential for more M&A or IPO as omnichannel AI matures.[6][7] Its influence may evolve from China DSP leader to global AI marketing powerhouse, consistently innovating to "make advertising better" in a data-centric era.[1][5]
Yoyi Digital has raised $40.0M across 2 funding rounds. Most recently, it raised $20.0M Series D in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 29, 2022 | $20M Series D | Newquest Capital Partners, Samsung, Zhejiang Silk Road Fund | — | Announced |
| Feb 1, 2011 | $20M Series B | REN Riley | FIN Capital, Gobi Partners, Steamboat Ventures | Announced |
