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Key people at Yourkeys.
Yourkeys develops an online platform that streamlines the new-build property sales process. The company offers a comprehensive CRM and transaction management solution, digitizing every stage from initial offer through to completion. Its core functionality enables automated information exchange, connecting all parties involved, including buyers, sellers, and conveyancers, to accelerate sales progression.
The company was co-founded in January 2017 by Riccardo Iannucci-Dawson, who serves as CEO. With a background as an architect and a former new homes sales director, Iannucci-Dawson identified a critical inefficiency in the traditional property sales lifecycle. His insight centered on the significant time and complexity involved in processing information for new-build transactions, leading to the creation of a platform designed to automate and digitize these intricate workflows.
Yourkeys primarily serves housebuilders, property developers, and estate agents. The company’s vision is to transform the residential sales market by providing an end-to-end digital experience, making the property purchasing journey more efficient and less burdensome for all stakeholders. It aims to establish itself as the definitive online solution for property transactions.
Yourkeys is a UK-based proptech startup founded in 2017 that provides an integrated digital platform to streamline property transactions, particularly in the new homes market for housebuilders.[1][3][4] The platform automates reservations, ID checks (AML), sales progression, mortgage applications, local searches, and conveyancing updates, enabling real-time visibility for all stakeholders and reducing exchange times to as little as 28 days.[1][3] It serves housebuilders, estate agents, buyers, and conveyancers by solving outdated, manual processes that cause transaction delays and fall-throughs, with tools like a Reservation Engine, Buyer Portal, Sales Progression Portal, and bespoke CRM.[1][4][5] By 2020, it gained traction during COVID lockdowns via remote features and free trials, and has since expanded toward resale markets, reporting $6.7 million in revenue with 27 employees as of recent data.[1][3]
Yourkeys was co-founded in 2017 by CEO Riccardo Iannucci-Dawson, an architect and former new homes sales director, alongside partners driven by frustration with inefficient property transaction processes.[1] The idea emerged from recognizing that prolonged stalls increase fall-through risks, prompting a mission to digitize and automate the end-to-end journey.[1][3] Beta testing began by late 2019 with three initial clients, targeting a January 2020 launch, but the COVID-19 lockdown accelerated development of remote reservation features originally for overseas buyers, launching in spring 2020 with free trials until October to support the industry.[1] This pivot marked a pivotal moment, proving the platform's value in crisis and establishing early traction in new homes sales.[1]
Yourkeys rides the proptech wave digitizing real estate, a sector plagued by paper-based delays amid rising demand for remote, efficient transactions post-COVID.[1][3] Timing aligns with market forces like housing shortages, overseas buying resurgence, and regulatory pushes for AML compliance, positioning it to expand from new homes (strong 2020 success) to resales and estate agents.[1][2] It influences the ecosystem by setting a blueprint for transaction automation, partnering with housebuilders and conveyancers to boost completion rates, reduce costs, and unlock revenue faster in a £1.5 trillion UK property market.[1][3][4]
Yourkeys is poised to dominate UK proptech by scaling its platform to resales and beyond, leveraging proven new homes traction and integrations for broader adoption.[1][3] Trends like AI-driven personalization, full remote conveyancing, and open banking will amplify its edge, potentially growing revenue multifold as estate agents launch in earnest. Its influence may evolve into a standard for transparent transactions, circling back to its core mission: transforming outdated processes into seamless, stakeholder-empowering experiences.[1][2][4]
Key people at Yourkeys.
