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Your Super develops and sells organic, plant-based superfood and protein powder mixes. Its core products are blends of 5-6 naturally dried whole food ingredients, rigorously third-party tested. These offerings simplify integrating nutrient-dense plants into daily diets, providing nutritional benefits through clean, accessible formulations. The company focuses on purity and efficacy, ensuring each mix supports various health goals without unnecessary additives.
Kristel de Groot and Michael Kuech founded Your Super in 2014. The company emerged after Kuech's cancer diagnosis at 24, which inspired de Groot, a health coach, to research natural nutritional support. Their shared experience and belief in plant power led them to create and distribute initial organic superfood blends. This personal journey provided the foundational insight for a company dedicated to making healthful eating solutions widely available.
Your Super serves health-conscious individuals globally seeking convenient, high-quality plant-based nutrition. Its mission is to make healthy eating simple, enabling people to optimize well-being through whole food ingredients. The company aims to expand its impact, fostering a community prioritizing health with powerful, transparent, plant-based products, continually adapting to provide accessible solutions for a healthier lifestyle.
Your Super has raised $15.0M across 2 funding rounds.
Your Super has raised $15.0M in total across 2 funding rounds.
Your Super is a Los Angeles-based health and wellness company specializing in plant-based superfood and protein mixes designed to boost immunity and overall health. It serves health-conscious consumers seeking natural, plant-powered nutrition solutions. The company addresses the growing demand for convenient, effective, and clean-label superfood products that support wellness and preventative health. Your Super has demonstrated rapid growth and strong market traction, selling over 5 million products across the US and Europe and achieving significant revenue milestones, reflecting its strong position in the wellness and plant-based nutrition sectors[4].
Your Super was co-founded by Michael Kuech and Kristel de Groot. The idea emerged from a deeply personal experience when Michael was diagnosed with cancer at age 24. Kristel began developing superfood and plant protein mixes to help boost his immunity, which evolved into the company’s mission to improve people’s health through the power of super plants. This authentic origin story has helped humanize the brand and fuel its growth. Early traction included rapid sales growth and recognition as one of the fastest-growing companies, with a three-year revenue growth of 11,477 percent and cumulative revenue of $180 million[4].
While Your Super is primarily a health and wellness brand rather than a traditional technology company, it leverages e-commerce and digital marketing technologies to scale rapidly and reach a broad consumer base. The company rides the trend of increasing consumer interest in plant-based nutrition, preventative healthcare, and sustainable products. The timing is favorable due to rising health awareness, especially amid economic uncertainty and medical debt concerns, which drive demand for accessible, preventative wellness solutions. Your Super’s acquisition by The Healing Company, a player focused on integrated healing, signals its strategic role in the expanding ecosystem of holistic health and wellness tech-enabled brands[4].
Your Super is poised for continued growth as it capitalizes on the booming plant-based and superfood markets. Future trends shaping its journey include increasing consumer demand for immunity-boosting products, digital-first health brands, and sustainability-focused nutrition. With backing from The Healing Company and access to expanded resources, Your Super’s influence is likely to grow, potentially expanding its product portfolio and market reach. Its authentic origin story and strong brand positioning provide a solid foundation to navigate evolving consumer preferences and economic challenges, making it a key player in next-generation wellness[4].
Your Super has raised $15.0M in total across 2 funding rounds.
Your Super's investors include Oyster Bay Venture Capital, Daniel Gluck, Doehler Ventures.
Your Super has raised $15.0M across 2 funding rounds. Most recently, it raised $10.0M Series B in February 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2020 | $10M Series B | — | Oyster BAY Venture Capital | Announced |
| Jan 26, 2019 | $5M Series A | Daniel Gluck | Doehler Ventures | Announced |
