# You Move Me: High-Level Overview
You Move Me is a North American moving company that combines local service operations with technology to modernize the residential and commercial moving industry.[1] Founded in 2012 by Laurie Baggio, the company has completed over 250,000 moves and operates through a franchise model rather than as a traditional corporate entity.[1] The business addresses a fragmented, referral-based moving market by introducing standardized customer experiences, professional operations, and digital tools across its network of franchise partners.
The company serves families, businesses, and individuals seeking professional moving services for local, long-distance, and commercial relocations.[2] Its core value proposition centers on combining empathy-driven local operations with cutting-edge technology—including virtual estimates, real-time tracking, and a custom CRM system called Movenet—to reduce the friction and stress typically associated with moving.[2]
# Origin Story
You Move Me emerged from a personal frustration. Brian Scudamore, an entrepreneur who had already built two successful service-based franchises (1-800-GOT-JUNK and WOW 1 DAY PAINTING), experienced a poor moving experience that inspired him to launch You Move Me as a third brand in his family of service companies.[4] The company was formally established in 2013, with its first franchise unit launching in 2014.[4]
The founding vision reflected a deliberate strategy: apply the operational excellence and franchise infrastructure that had worked in junk removal and painting to an industry that lacked a recognizable national brand. The company is headquartered in Vancouver, BC, and operates under the parent entity Tracksuit Movers, Inc.[5]
# Core Differentiators
- Franchise-backed infrastructure: Unlike traditional moving companies, You Move Me provides franchise partners with institutional knowledge, training programs, and operational systems developed across a proven business model.[2][5]
- Technology integration: The company leverages proprietary systems for lead generation, operations management, and customer engagement—including virtual estimates, real-time tracking, and a centralized CRM (Movenet)—that enhance both customer and owner experience.[2]
- National call center support: A centralized booking system generates leads and schedules jobs for franchise partners, reducing the sales burden on individual operators.[2]
- Protected territories: Franchisees receive exclusive geographic protection, reducing direct competition within their service areas.[4]
- Diversified service lines: The company supports expansion beyond local moves into commercial and long-distance (over-the-road) services, broadening revenue potential for franchise partners.[2]
- Recession-resistant market: Moving is characterized as a recession-proof, referral-based business with structural demand drivers.[4]
# Role in the Broader Moving Industry
You Move Me operates in a highly fragmented market where no dominant national brand exists—a significant competitive advantage.[4] The company is riding broader trends toward professionalization and consolidation in service industries, where technology and brand standardization create value in traditionally local, operator-dependent markets.
The timing is favorable: families, businesses, and individuals increasingly prioritize professional moving experiences, and the industry continues to expand.[2] By combining the franchise model (which has proven successful in adjacent service categories) with digital tools, You Move Me is establishing a template for modernizing an industry that has historically relied on local reputation and word-of-mouth referrals.
The company's influence extends beyond its own operations—it demonstrates how technology and brand standardization can transform fragmented service markets, a model applicable across home services and logistics.
# Quick Take & Future Outlook
You Move Me is positioned to capture market share in a growing, underconsolidated industry by leveraging franchise infrastructure and technology that competitors lack. With 19 franchised units as of 2025, the network remains relatively small, suggesting significant runway for expansion.[4]
The company's future trajectory depends on several factors: continued franchise recruitment and retention, successful scaling of its technology platform, and the ability to maintain service quality across a geographically dispersed network. As the moving industry faces increasing pressure to professionalize and as consumer expectations for digital convenience rise, You Move Me's integrated approach—combining local expertise with centralized support and technology—positions it well to become the household name the industry currently lacks.
