YottaMark is a technology company.
YottaMark has raised $45.0M across 4 funding rounds.
YottaMark has raised $45.0M in total across 4 funding rounds.
YottaMark has raised $45.0M in total across 4 funding rounds.
YottaMark's investors include Granite Ventures, Lerer Hippeau, Samsung NEXT Ventures, SLVC, SV Angel, Thomvest Ventures.
YottaMark is a SaaS-based technology company specializing in traceability and authentication solutions for the food supply chain, primarily through its flagship product HarvestMark. HarvestMark enables tagging of food products at factories or packaging points with scannable codes, allowing consumers and businesses to access origin details, harvest data, and supply chain information via smartphones, addressing transparency demands in fresh produce and foodservice.[1][2][3] It serves 4,000 farms and 300 brands, solving problems like foodborne illness recalls, quality tracking, and consumer trust by providing unit-level traceability compliant with GS1 standards, while integrating with tools like cold chain monitors.[2][3] The platform enhances marketing, brand security, and real-time intelligence, with expansions like HarvestMark for Cases targeting foodservice operators for on-demand alerts and feedback.[3]
YottaMark, based in Redwood City, California, emerged in the late 2000s amid rising consumer interest in food provenance, fueled by smartphone adoption and specialty grocers like Whole Foods and Trader Joe's.[2][4] While specific founders are not detailed in available records, the company launched HarvestMark as its core fresh food traceability solution, quickly gaining traction with thousands of farms and brands by enabling scannable tags that link supply chain endpoints.[2][3] A pivotal moment came with a $24 million funding round to accelerate sales and marketing, positioning it for broader adoption in tracking products from farm to consumer and responding to recalls.[2] Early innovations included case-level solutions for foodservice, building on its secure platform for authentication and channel intelligence.[3]
YottaMark rides the food transparency trend, driven by post-recall demands for traceability following outbreaks and consumer shifts toward ethical, local sourcing amid smartphone ubiquity.[2] Timing aligns with regulatory pushes like FSMA (Food Safety Modernization Act) and GS1 standards, favoring tech that enables rapid response to contamination over manual methods.[3] Market forces include rising specialty retail, e-commerce grocers, and global supply chains vulnerable to disruptions, where YottaMark's SaaS model reduces recall costs and builds trust.[1][2] It influences the ecosystem by setting benchmarks for unit-level tracking, inspiring integrations in cold chain and IoT, and empowering smaller farms to compete with data-driven insights.[3][6]
YottaMark's focus on scalable, smartphone-enabled traceability positions it for expansion into global foodservice and beyond fresh produce, potentially incorporating AI for predictive quality alerts. Trends like blockchain-enhanced supply chains, stricter ESG regulations, and direct-to-consumer nutrition apps (e.g., its ShopWell brand) will shape its path, amplifying impact as recalls grow costlier.[3][7] Its influence may evolve from niche food tech to a standard in resilient supply networks, tying back to its core strength: bridging farm-to-fork transparency in an era of informed shoppers.[1][2]
YottaMark has raised $45.0M across 4 funding rounds. Most recently, it raised $24.0M Series D in August 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2012 | $24.0M Series D | Granite Ventures, Lerer Hippeau, Samsung NEXT Ventures, SLVC, SV Angel, Thomvest Ventures | |
| Nov 1, 2009 | $8.0M Series C | Granite Ventures, Lerer Hippeau, Samsung NEXT Ventures, SLVC, SV Angel, Thomvest Ventures | |
| Jul 1, 2008 | $10.0M Series B | Granite Ventures, Lerer Hippeau, Samsung NEXT Ventures, SLVC, SV Angel, Thomvest Ventures | |
| Feb 1, 2006 | $3.0M Series A | Thomvest Ventures |