Yingying Licai is a technology company.
Yingying Licai has raised $70.0M across 2 funding rounds.
Yingying Licai has raised $70.0M in total across 2 funding rounds.
Yingying Licai is a Chinese fintech mobile application that enables consumers to access, subscribe to, and purchase financial services products, including financial information services.[1][3] Initially focused on personal finance and P2C (peer-to-consumer) financing, it attracted significant early investment, securing an eight-digit dollar Series A+ round in 2014 to capitalize on China's booming mobile finance sector.[2] By later years, it reportedly pivoted from fintech origins toward a lifestyle beauty app under the Yingying Group, though its core remains tied to Hangzhou-based operations via Hangzhou Lingqing Internet Technology Co., Ltd.[4][7]
The app serves individual users seeking convenient financial management tools, solving pain points in discovering and acquiring financial products amid China's rapid digitization of personal finance.[1][3] Growth momentum included strong early funding and expansion in a thriving market, with the company's website active through at least 2022.[2][7]
Yingying Licai was founded in 2013 by Hangzhou Lingqing Internet Technology Co., Ltd., based in Hangzhou, China, entering the market as mobile internet finance gained traction.[1][7] Specific founders are not detailed in available records, but the company quickly positioned itself as a P2C finance app under the Chinese name "盈盈理财" (Win-win Financing), targeting consumer lending and financial services.[2]
Early traction came swiftly: by 2014, it raised a substantial eight-digit dollar Series A+ round, signaling investor confidence in its model amid China's explosive mobile finance growth.[2] A pivotal evolution occurred later, transitioning from a pure fintech startup to the broader Yingying Group, incorporating lifestyle and beauty app features, as noted in 2019 accounts from HR Director Cindy Li.[4] This shift reflects adaptability in a competitive landscape.
Yingying Licai rode the 2010s wave of China's mobile fintech boom, where apps democratized personal finance amid rising smartphone penetration and underserved consumer lending needs.[2] Timing was ideal: post-2013, regulatory openings and WeChat/Alipay dominance created space for niche players like P2C apps, fueling a sector that processed trillions in transactions.[1][2]
Market forces favoring it included explosive demand for accessible finance in a credit-constrained economy, though intense competition from giants pressured pivots—like to lifestyle apps—as fintech consolidated.[4] It influenced the ecosystem by exemplifying early mobile-first fintech innovation in Hangzhou, a hub rivaling Shenzhen, and highlighting investor appetite for consumer tech crossovers.[2][7]
Yingying Licai's trajectory—from 2013 fintech entrant with major funding to a pivoted lifestyle player—positions it to navigate China's maturing fintech regulations and super-app trends.[2][4] Next steps likely involve deepening lifestyle integrations or AI-driven financial tools, shaped by trends like embedded finance in e-commerce and beauty/wellness sectors.
Its influence may evolve toward niche consumer ecosystems if it leverages Hangzhou's tech density, though limited recent data post-2022 suggests a quieter profile amid market leaders.[7] This early mover's adaptability underscores fintech's imperative to diversify, tying back to its roots in empowering everyday financial access.
Yingying Licai has raised $70.0M in total across 2 funding rounds.
Yingying Licai's investors include Granite Asia.
Yingying Licai has raised $70.0M across 2 funding rounds. Most recently, it raised $60.0M Series B in March 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2018 | $60.0M Series B | Granite Asia | |
| Aug 1, 2014 | $10.0M Series A | Granite Asia |