Yieldify is a technology company.
Yieldify has raised $18.0M across 2 funding rounds.
Yieldify has raised $18.0M in total across 2 funding rounds.
Yieldify is a marketing technology company specializing in an all-in-one personalization platform for ecommerce brands, enabling website personalization, audience segmentation, email marketing, performance testing, and machine learning-driven optimization to boost onsite conversions and revenue.[1][3][4] It serves over 1,000 global brands like Adidas, Coach, L'Oréal, and The North Face, solving the challenge of scaling personalized customer experiences across the ecommerce journey, with clients reporting ROIs up to 61:1 and generating over $2.5 billion in extra revenue in the last five years.[2][3] Founded in 2013 and headquartered in London with offices in New York, Sydney, and Singapore, Yieldify raised $17.5M from investors including Google Ventures and SoftBank before being acquired by Publicis Groupe in January 2023.[1][2]
Yieldify was founded in 2013 in London, United Kingdom, emerging as a response to the need for advanced website personalization tools in the growing ecommerce sector.[1][2] While specific founder details are not detailed in available sources, the company quickly gained traction, joining Tech City UK's Future Fifty program in 2014 alongside peers like Deliveroo, which highlighted its status as a leading UK growth-stage digital company.[1] Early momentum came from serving top consumer brands and expanding globally to North America, Europe, Australia, and Southeast Asia, supported by high-profile investors like DataPoint Capital, Google Ventures, Hoxton Ventures, and SoftBank, culminating in its acquisition by Publicis Groupe in January 2023 to enhance its ecommerce capabilities.[1][2][5]
Yieldify rides the wave of AI-driven ecommerce personalization, a trend fueled by rising consumer expectations for tailored online experiences amid booming direct-to-consumer sales post-pandemic.[3] Its timing aligns with the maturation of machine learning for real-time behavioral segmentation and testing, capitalizing on market forces like data privacy regulations and the shift to unified customer data platforms.[1][3] By powering revenue growth for global brands, Yieldify influences the ecosystem through integrations and benchmarks, competing with specialists like Nosto while integrating into larger martech stacks, especially post-acquisition by Publicis Groupe, which amplifies its reach in enterprise advertising and commerce.[1][5]
Post-2023 acquisition, Yieldify is positioned to expand within Publicis Groupe's portfolio, leveraging the parent's resources for deeper AI enhancements and global ecommerce penetration.[5] Trends like predictive personalization, omnichannel unification, and privacy-first tech will shape its path, potentially driving further revenue gains as brands prioritize onsite optimization amid economic pressures. Its influence may evolve from standalone innovator to core engine in enterprise martech, sustaining leadership in a market projected for continued growth—building on its proven track record of turning visitor data into billions in value.[1][3]
Yieldify has raised $18.0M in total across 2 funding rounds.
Yieldify's investors include Crane Venture Partners, Tom Hulme, Hoxton Ventures, Rianta Capital, Aster Capital, BlueRun Ventures, Boost VC, Bullpen Capital, Combustion Ventures, ENIAC Ventures, Founder Collective, InterWest.
Yieldify has raised $18.0M across 2 funding rounds. Most recently, it raised $6.0M Series B in May 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2017 | $6.0M Series B | Crane Venture Partners, Tom Hulme, Hoxton Ventures, Rianta Capital | |
| Jun 1, 2015 | $12.0M Series A | Aster Capital, BlueRun Ventures, Boost VC, Bullpen Capital, Combustion Ventures, Crane Venture Partners, ENIAC Ventures, Founder Collective, Tom Hulme, Hoxton Ventures, InterWest, Lerer Hippeau, Multicoin Capital, NextGen Venture Partners, Polaris Partners, Princeville Capital, Samsung NEXT Ventures, Vivek Garipalli |