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YG Plus Inc. is a South Korean entertainment infrastructure and intellectual property business, producing and distributing music, merchandise, and diverse content. It delivers comprehensive music and IP solutions, operating digital platforms like VIBE and MIXTAPE, alongside providing advertising services across traditional media. Its scope supports the global expansion of K-pop content.
Established as Phoenix Holdings Inc. on November 15, 1996, it functioned initially as a public relations and advertising firm. A pivotal change occurred in November 2014 when YG Entertainment acquired Phoenix Holdings, rebranding it as YG Plus. Following this, Yang Min-suk, younger brother of YG Entertainment founder Yang Hyun-suk, was appointed CEO.
YG Plus serves the K-pop industry by providing essential infrastructure and diverse content distribution channels, connecting artists with global audiences. Its vision centers on leveraging deep understanding of music content and robust capabilities to produce and distribute trend-leading content. The company aims to foster international K-pop growth through continuous innovation.
