Yetipay is a London-based fintech startup founded in 2017 that builds an all-in-one payments platform simplifying transactions for small businesses, particularly in hospitality, retail, and service sectors.[1][2][3] It offers fast, low-cost terminals, processing, and tools like Tap to Tip for seamless tipping and payments, serving independent venues and enterprises such as Brewdog, Pho, Grasso Soho, Kütchenhaus, and Zenith to cut costs, boost efficiency, and handle high volumes while keeping operations lean.[1][2][4] The platform solves pain points like high fees and complex setups by partnering with Adyen for scalable infrastructure, delivering hands-on support, and maintaining low operational costs for competitive base rates.[1][3] With £4.7 million in ARR, £450 million in annual transaction volume, a 26-person team, and recent £3.5 million funding (total £6.6 million), yetipay shows strong growth from £400K to £4.5M ARR in 15 months, positioning it as a nimble challenger to larger players.[2][3]
Yetipay was founded in 2017 by Oliver Pugh as TableYeti, inspired by his grandparents' experience running pubs and restaurants, launching on his grandfather's birthday with a £5,000 MVP built for 5% equity to enable table-side payments in hospitality.[4] The idea emerged from spotting inefficiencies in restaurant payments, evolving during the 2020 pandemic when Pugh pivoted to physical devices over QR codes and launched Tap to Tip with TiPJAR to streamline tipping amid lockdowns.[1][4] Pivotal traction hit in 2022 with a Brewdog Dublin trial boosting monthly tips from €1,000 to €5,000 via automatic tip-splitting, leading to a UK-wide rollout across 60+ locations.[1][4] The 2023 Adyen partnership marked a shift to payments-agnostic scalability beyond hospitality, turning it into a full platform amid £100 million Brewdog volumes.[1][4]
Yetipay rides the fintech wave of simplified, low-cost payments for SMEs amid rising digital adoption in hospitality and retail post-pandemic, capitalizing on preferences for physical devices over apps.[1][4] Timing aligns with Europe's SaaS/fintech shift to alternative funding like re:cap, enabling lean growth without dilution in a high-CAC sector where revenues lag.[2][3] Market forces favor it: hospitality's recovery demands efficient tools (e.g., tipping boosts), while Adyen partnerships counter giants' scale with agility; it influences the ecosystem by pioneering non-dilutive models, boosting visibility for hires and angels, and expanding via smart testing to underserved pockets like Greece.[1][3][4]
Yetipay's lean innovation and recent £3.5M raise position it for 2025 product launches and European scaling, targeting expense cards, bank accounts, and IBANs while staying traction-focused.[2][4] Trends like data-driven expansion, non-dilutive fintech funding, and SME payment demands will propel growth, evolving its influence from hospitality niche to broader platform contender against incumbents. This David-vs-Goliath trajectory, rooted in pandemic pivots and Brewdog wins, underscores yetipay's potential to redefine accessible payments.[1][2]
Yetipay has raised $580K in total across 1 funding round.
Yetipay's investors include Darling Ventures, Musaab Hakami, Shaun Cooley.
Yetipay has raised $580K across 1 funding round. Most recently, it raised $580K Seed in October 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2021 | $580K Seed | Darling Ventures, Musaab Hakami, Shaun Cooley |
