Yellowsmith is a technology company.
Yellowsmith has raised $850K across 1 funding round.
Yellowsmith has raised $850K in total across 1 funding round.
Yellowsmith, formerly known as Bevel, was an e-commerce startup that operated as a community-driven platform for jewelry design and sales.[3] It connected undiscovered designers with a global community to collaboratively shape designs, which were then crafted in its workshop and sold exclusively through its website and select retail locations.[3] The company targeted consumers seeking unique, community-influenced jewelry, solving the problem of limited access to innovative designs from emerging makers by crowdsourcing input and direct-to-consumer sales.[3] Yellowsmith raised $750K in a Seed VC round from investors including Lightbank and Great Oaks Venture Capital, but its current status is listed as "Dead" in VC tracking databases, indicating it is no longer active.[3]
A separate UK entity named YELLOWSMITH LIMITED existed from 2011 to 2014, initially as PRO IT LABS LIMITED, focused on information technology consultancy (SIC 62020), but it was dissolved via voluntary strike-off and has no apparent connection to the jewelry startup.[4][5]
Yellowsmith emerged as a maker community platform, rebranded from Bevel, with headquarters in New York at 265 Canal Street #216.[3] Limited public details exist on its founders or exact inception, but it gained early VC backing with a $750K Seed round, suggesting initial traction in the e-commerce space for personalized jewelry.[3] The concept centered on democratizing jewelry creation by involving global community feedback in designs from undiscovered talent, produced in-house.[3] No specific pivotal moments like product launches are detailed in available records, and its last known funding was the seed stage before ceasing operations.[3]
The unrelated UK YELLOWSMITH LIMITED was incorporated on December 1, 2011, as PRO IT LABS LIMITED, changed name in April 2014, and dissolved on December 9, 2014, after filing accounts up to 2012.[4][5]
The dissolved UK entity offered standard IT consultancy without noted differentiators.[4]
Yellowsmith rode the early 2010s wave of community-powered e-commerce and crowdfunding trends in consumer goods, similar to platforms enabling user-generated content in fashion and retail.[3] Its timing aligned with rising interest in direct-to-consumer brands and social commerce, where global input could disrupt traditional design pipelines amid growing online sales (part of 11,250+ e-commerce firms tracked).[3] Market forces like social media's influence on personalization favored it, but competition from scaled platforms likely contributed to its demise, as seen in its "Dead" status.[3] It exemplified short-lived VC bets on niche maker economies, influencing early discussions in e-commerce tech collections without lasting ecosystem impact.[3]
Yellowsmith's story highlights the high-risk nature of seed-stage e-commerce ventures, where community innovation meets execution challenges—its $750K raise bought time but not sustainability.[3] With no active operations, revival seems unlikely absent new funding or acquisition. Emerging trends like AI-driven personalization and Web3 creator economies could inspire similar models, but Yellowsmith's influence remains historical, underscoring the need for scalable tech in community retail to endure.
Yellowsmith has raised $850K in total across 1 funding round.
Yellowsmith's investors include Broadway Angels, Celesta, Cota Capital, DBL Partners, DFJ, Element Partners, Fuel Capital, Lightbank, Mayfield, Montage Ventures, Henry Fertik, Think + Ventures.
Yellowsmith has raised $850K across 1 funding round. Most recently, it raised $850K Seed in August 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2012 | $850K Seed | Broadway Angels, Celesta, Cota Capital, DBL Partners, DFJ, Element Partners, Fuel Capital, Lightbank, Mayfield, Montage Ventures, Henry Fertik, Think + Ventures, Threshold Ventures, Farzad Nazem, Lyndon Rive, Peter Rive |