Yasmina is a Saudi Arabia-based technology company specializing in embedded insurance solutions. It offers a seamless, API-driven platform that enables digital businesses to integrate personalized insurance products—such as SME medical, motor, life, and general insurance—directly at checkout within 48 hours. Yasmina serves digital platforms across sectors like HR, auto, travel, POS, and real estate, addressing the challenge of providing instant, regulated insurance coverage that enhances customer experience and adds new revenue streams. Since its founding in 2023, Yasmina has gained significant traction with strategic partnerships and plans to expand beyond Saudi Arabia into the UAE in 2025 and Egypt in 2026, supported by a $2 million seed funding round[1][2][3].
Yasmina was founded in 2023 by Masoud Alhelou and Bashar Abalkhail, who identified a gap in the regional insurance market for embedded, digital-first insurance offerings. Their vision was to transform the traditional insurance delivery model by leveraging API technology to embed insurance products seamlessly into digital platforms. Early traction came from forming strategic partnerships with platforms in various industries, enabling Yasmina to reach over 1.5 million customers quickly. The company’s ability to secure regulatory approval and deliver products rapidly was pivotal in establishing its market presence[1][2][5].
Yasmina rides the global and regional trend of embedded finance and insurtech, which integrates financial services directly into digital platforms to meet customers at their point of need. The timing is favorable due to increasing digital adoption in the Middle East, regulatory openness to fintech innovation, and growing demand for personalized, on-demand insurance solutions. By simplifying insurance delivery and embedding it into everyday digital experiences, Yasmina is helping to modernize a traditionally slow and fragmented sector, influencing the broader ecosystem by setting new standards for speed, personalization, and integration in insurance[1][2].
Yasmina is well-positioned to capitalize on the rising embedded insurance trend in the MENA region. With fresh capital and a scalable API platform, its near-term focus includes expanding into the UAE and Egypt, markets ripe for digital insurance innovation. Future growth will likely be shaped by increasing digital commerce, regulatory evolution, and the company’s ability to deepen partnerships across verticals. As embedded insurance gains traction globally, Yasmina’s influence could extend beyond the region, potentially becoming a key player in redefining how insurance products are delivered and consumed in emerging markets[1][2][3]. This trajectory ties back to Yasmina’s founding vision of transforming insurance from a legacy industry into a seamless, digital-first service.
Yasmina has raised $2.0M in total across 1 funding round.
Yasmina's investors include 500 Startups, 500 Global, Arzan Venture Capital, Blue Impact, Quona Capital, Asher Siddiqui.
Yasmina has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in July 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2025 | $2.0M Seed | 500 Startups, 500 Global, Arzan Venture Capital, Blue Impact, Quona Capital, Asher Siddiqui |
