Xreal

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Updated: Mar 14, 2026 ·

About

Xreal is a leading consumer augmented reality (AR) glasses company, focused on making immersive visual experiences widely accessible. The company designs and manufactures AR devices that transform 2D content into interactive 3D environments, leveraging advanced technologies such as self-developed spatial computing chips.

Formerly known as Nreal, Xreal has established itself as the world's largest consumer AR glasses company by units sold, offering products like the XREAL One Series, Air 2 Pro, and Project Aura. Their solutions are built to integrate cutting-edge AR capabilities into comfortable and stylish eyewear.

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Deep Dive

Xreal is a prominent consumer electronics company dedicated to advancing augmented reality (AR) technology for everyday use. The company's core mission revolves around making immersive visual experiences accessible to a global audience, enabling users to transform standard 2D content into dynamic 3D environments. Xreal was formerly known as Nreal, and operates from its headquarters in Beijing, Beijing.

The company's product portfolio includes several lines of AR glasses, such as the XREAL One Series, XREAL 1S, and Air 2 Pro. These devices are engineered to provide an immersive visual experience, enhancing reality for users across various applications. Xreal also introduced Project Aura, a line of tethered XR glasses developed in collaboration with Google for Android XR.

Technological innovation is central to Xreal's offerings. Their XREAL One Series, for instance, is noted as the world's first AR glasses equipped with a self-developed spatial computing chip. Project Aura further showcases their commitment to advanced hardware, featuring an X1S chip and a 70° FOV optical see-through display, designed to deliver high-quality extended reality experiences.

Xreal has achieved significant market leadership, positioning itself as the world's largest consumer AR glasses company by units sold. This market presence is attributed to their focus on integrating cutting-edge AR technologies into devices that prioritize user comfort and fashionable design, making AR more appealing and practical for consumers.

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Frequently Asked Questions

What technological advancements define Xreal's AR glasses?

Xreal's AR glasses incorporate a self-developed spatial computing chip, notably featured in their XREAL One Series. Additionally, their Project Aura line includes tethered XR glasses built with Google for Android XR, utilizing an X1S chip and a 70° FOV optical see-through display.

How has Xreal established its market position in the consumer AR sector?

Xreal has become the world's largest consumer AR glasses company by units sold by focusing on making augmented reality accessible to everyone. They achieve this by developing cutting-edge AR technologies into fashionable and comfortable eyewear that transforms 2D content into immersive 3D experiences.

What was Xreal's previous corporate identity?

Xreal was formerly known as Nreal before rebranding to its current name.