Xperiel is a technology company.
Xperiel has raised $14.0M across 2 funding rounds.
Xperiel has raised $14.0M in total across 2 funding rounds.
Xperiel is a technology company founded in 2013 (with some sources noting 2014) in Sunnyvale, California, that builds a platform called the Real World Web (RWW), an IoT AR operating system integrating digital elements into physical spaces.[1][2][3] It serves sectors like sports teams (e.g., LA Dodgers as investors) and marketing, solving the problem of connecting cloud apps, AR/IoT content, and physical assets to deliver interactive mixed reality experiences across any device or OS.[1][2][3] The company has raised $14.68M total, with its last round of $680K five years ago, and holds 9 patents in areas like promotion/marketing, cloud apps, and MPEG-2; it remains in the Loan/Alive stage.[1]
Xperiel's platform democratizes programming for AR/IoT apps, enabling non-coders (e.g., creatives) to build and deploy 3D content that interacts with the real world, akin to Pokémon Go, while providing an orchestration layer for the "visual web."[1][2]
Xperiel was co-founded by brothers Alex Hertel (CEO) and Philipp (or Phillip) Hertel (CTO), former Google engineers who previously created Walleto, a mobile payment app acquired by Google to form the basis of Google Wallet.[1][2] The idea emerged from technology they developed during their Ph.D.s at the University of Toronto in 2008, focusing on connecting digital and physical assets—like linking stadium scoreboards to digital signage, social channels, and TV for interactive fan experiences.[2]
Launched with $7M in initial funding from prominent Silicon Valley investors including Andy Bechtolsheim (Sun Microsystems co-founder), John Hennessy (Stanford president), Scott Cook (Intuit), Diane Greene (Google board), and Garrett Camp (Uber founder), plus strategic backers like the LA Dodgers, Major League Baseball, and Carmelo Anthony.[2] Early traction included targeting sports marketing, with a pivotal moment in 2019 when it won the Silver Edison Award in IoT for its RWW platform.[1]
Xperiel rides the AR/IoT convergence trend toward the "Real World Web" or visual web, where 5G enables seamless physical-digital fusion—projected as a $3.5T IoT market cumulatively (2016-2025 per Strategy Analytics).[2] Timing aligns with maturing AR (post-Pokémon Go), 5G rollout, and demand for interactive consumer experiences in venues like stadiums, amplified by post-2020 remote/hybrid shifts boosting mixed reality.[1][2]
Market forces favoring it include exploding edge computing, cloud-to-device orchestration needs, and investor interest from sports/tech giants, positioning Xperiel to influence ecosystems by standardizing AR/IoT publishing—potentially owning the "operating layer" for location-based content amid fragmented players.[1][2] It pushes the internet "to the real world," enabling scalable marketing and engagement beyond siloed apps.[2]
Xperiel's RWW platform positions it to capitalize on AR/IoT maturation, but its funding pause (last raise ~2021) and Loan stage suggest a need for renewed momentum amid 2026's AI-AR synergies and metaverse evolutions.[1] Next steps likely involve scaling sales/engineering (per early plans), partnerships with 5G/sports entities, and leveraging patents for enterprise adoption in smart cities or retail.[2]
Trends like Web3 spatial computing and edge AI will shape its path, potentially evolving it from niche IoT player to visual web leader if it secures fresh capital—echoing its founders' Google success and Edison nod as harbingers of broader real-world digital transformation.[1][2]
Xperiel has raised $14.0M in total across 2 funding rounds.
Xperiel's investors include Abstract Ventures, LAUNCH, Long Journey Ventures, MBX Capital, Bill Smith, Jaffray Woodriff, Andreessen Horowitz, Ankona Capital, DST Global, Expa, Founder Collective, Green Bay Ventures.
Xperiel has raised $14.0M across 2 funding rounds. Most recently, it raised $7.0M Series A in January 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2018 | $7.0M Series A | Abstract Ventures, LAUNCH, Long Journey Ventures, MBX Capital, Bill Smith, Jaffray Woodriff | |
| Aug 1, 2016 | $7.0M Venture Round | Andreessen Horowitz, Ankona Capital, DST Global, Expa, Founder Collective, Green Bay Ventures, IDG Ventures, National Grid Partners, Greg Papadopoulos, QueensBridge Venture Partners, Raine Ventures, Alexander Rosen, WestWave Capital, Aaron Patzer, Anthony Saleh, Brad Garlinghouse, Maximilian Hasler, Michael Baum |