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XOXO Soda develops and markets a portfolio of prebiotic sparkling beverages, offering a healthier alternative to traditional carbonated drinks. These plant-based products incorporate natural fruit juices and fiber, specifically formulated to support gut health. The company prioritizes crafting low-sugar, low-calorie options, delivering full-flavored refreshments with functional benefits.
Rory Paterson and Nick Janssen founded the company in 2022. Their venture emerged from a clear understanding of the growing consumer desire for wellness-focused products. They identified a market opportunity to create delicious, gut-friendly beverages, blending appealing flavors with health advantages over conventional sugary options.
The company primarily serves health-conscious consumers prioritizing taste and nutritional benefits. XOXO Soda appeals to individuals seeking to reduce sugar and enhance digestive well-being. Its long-term vision focuses on becoming a prominent innovator within the functional beverage sector, continually expanding its prebiotic drink range.
XOXO Soda has raised $5.0M across 1 funding round.
XOXO Soda has raised $5.0M in total across 1 funding round.
XOXO Soda has raised $5.0M in total across 1 funding round.
XOXO Soda's investors include Green Generation Fund.
XOXO Soda is a UK-based startup founded in 2022 that manufactures plant-based, prebiotic sodas low in sugar and calories, containing 6g of prebiotic fiber per can to support gut health.[3][4] It targets health-conscious consumers seeking tasty alternatives to traditional soft drinks, solving the problem of bland "health sodas" by offering bold, fruity flavors like red berry that deliver both function and satisfaction.[1][4] The company has shown strong growth momentum, producing 100,000 cans in its first year, scaling to 250,000 by mid-2024, and raising over £10m across three rounds—including £1.5m in 2023, £4.5m led by JamJar in 2024, and £4m led by Lever VC and Slingshot Ventures—fueling UK and EU retail expansion to over 11,000 stores.[1][2]
XOXO Soda emerged in 2022 from Swindon, UK, under XOXO Beverages UK Ltd, co-founded by CEO Rory Paterson, who identified a gap in the complacent legacy soft drinks market for a prebiotic soda appealing to modern consumers.[1][3] The idea gained early traction with a £1.5m raise from APX Venture and Nextblue in August 2023, followed by rapid production ramp-up to 100,000 cans that year.[1] Pivotal moments include the 2024 £4.5m JamJar-led round—marking the ex-Innocent Drinks founders' first beverage investment—and launches in UK Whole Foods, Germany, Netherlands, and Austria, with nationwide UK grocery pushes planned.[1][2]
XOXO Soda rides the wave of functional beverages, mirroring US prebiotic soda booms with Europe's growing health-conscious base seeking gut-friendly alternatives to sugary sodas.[2] Timing aligns with post-pandemic wellness trends and soft drink reinvention, where legacy players lag, creating disruption opportunities amid rising demand for low-cal, fiber-rich options.[1][2] It influences the ecosystem by attracting CPG-savvy VCs like JamJar (ex-Innocent) and Lever VC, accelerating category innovation and proving consumer packaged goods (CPG) startups can scale via retail traction and strategic funding.[1][2]
XOXO Soda is primed for explosive growth, with fresh £4m fueling UK-wide retail dominance, team expansion, and EU penetration—potentially hitting multi-million can volumes amid sustained prebiotic hype.[2] Trends like personalized nutrition and sustainable CPG will shape its path, evolving it from disruptor to category leader if it maintains flavor-function balance and repeat loyalty. Its influence may expand by inspiring more fiber-forward beverages, tying back to its core promise: a soda that "loves you back."[4]
XOXO Soda has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in June 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2024 | $5M Seed | — | Green Generation Fund | Announced |
