Xicama is a technology company.
Xicama has raised $100K across 1 funding round.
Xicama has raised $100K in total across 1 funding round.
# Xicama: A Functional Beverage Company, Not a Technology Company
Xicama is not a technology company—it is a functional beverage and food brand focused on jicama-based products designed to deliver gut and immune-boosting benefits.[1][2]
Xicama is a plant-based functional beverage company created by celebrity nutritionist Mona Sharma in partnership with Bar Lab, an award-winning beverage architecture firm.[1][2] The company's core mission is to introduce innovative jicama-based products that combine ancient nutritional wisdom with modern wellness trends, positioning food as medicine.[2]
The company's flagship product is a collection of three sparkling jicama waters containing 5 grams of prebiotic fiber each, formulated with natural ingredients.[2] Xicama serves health-conscious consumers seeking functional foods that deliver both nutritional benefits and appealing taste. The company solves the problem of making gut-health products that are genuinely enjoyable to consume, rather than medicinal-tasting supplements.[2]
Early traction has been notable: Xicama achieved record-breaking sales during a Coachella activation, signaling strong market demand within wellness-focused consumer segments.[2]
Xicama was founded in May 2018 as IQ Foods International Inc., a Delaware limited company.[1] The company emerged from Mona Sharma's personal health journey—she recovered from two heart surgeries and comes from a family with a history of autoimmune disease, which led her to study the connection between food, gut health, and vitality.[2] Over a decade of work with high-profile wellness clients including Will Smith, Julianne Hough, and Hrithik Roshan informed her conviction that "food is medicine."[2]
The partnership with Bar Lab, part of the prestigious Sydell Hotel Group and composed of award-winning mixologists, brought beverage expertise and credibility to transform jicama from an obscure ancient root vegetable into a modern functional beverage.[1][2]
Xicama operates within the rapidly expanding functional beverage and gut-health market, riding several converging trends: growing consumer interest in preventative wellness, the gut microbiome's mainstream recognition as central to health, and demand for plant-based alternatives to synthetic supplements.[2]
The company's positioning reflects a broader shift from treating food as mere calories to viewing it as therapeutic—a trend accelerated by wellness influencers and celebrity endorsements.[2] By combining ancient ingredients (jicama) with modern nutritional science (prebiotics), Xicama appeals to consumers seeking authenticity and efficacy.
Xicama's roadmap extends well beyond sparkling water. The company plans to launch jicama gut shots, jicama flour, jicama milk, jicama pizza dough, cakes, and snacks, positioning itself as a comprehensive jicama-based food brand rather than a single-product company.[2] This product diversification strategy mirrors successful functional food brands that build ecosystems around a core ingredient.
The company has secured investment from Dan Lok Ventures Capital, indicating confidence in the market opportunity.[1] As consumer demand for gut-health products continues to accelerate and jicama gains recognition as a superfood, Xicama is positioned to establish itself as the defining brand in this emerging category—assuming it can scale production and distribution beyond early wellness-focused markets.
Xicama has raised $100K in total across 1 funding round.
Xicama's investors include Expert Dojo.
Xicama has raised $100K across 1 funding round. Most recently, it raised $100K Seed in January 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2021 | $100K Seed | Expert Dojo |