Xi Jie Fried String is a technology company.
Xi Jie Fried String has raised $11.0M across 1 funding round.
Xi Jie Fried String has raised $11.0M in total across 1 funding round.
Xi Jie Fried String has raised $11.0M in total across 1 funding round.
Xi Jie Fried String's investors include Vision Knight Capital.
Xijie Fried String (also known as Xijie) is a Chinese snack brand specializing in Chinese-style fried skewers, established in 2019 and headquartered in Nanjing.[1] It targets young consumers with delicious and healthy leisure snacks, operating over 1,400 stores across China via franchise agreements, with an ambitious goal of 10,000 stores in 100 cities.[1] The company recently completed a $46.1 million financing round, boasting average monthly store turnover of nearly 150,000 yuan, four-fold year-on-year revenue growth in the current year, and strong food delivery performance—40% of store turnover, top 100 Meituan Waimai stores listing, and average delivery order value over 50 yuan.[1]
Despite the query labeling it a technology company, Xijie operates as a consumer food brand with no evidence of tech product development; its growth relies on franchising, supply chain efficiency, and delivery integration rather than proprietary software or platforms.[1]
Xijie was founded in 2019 by Wang Kuankuan, who leads the company's expansion vision.[1] The idea emerged from modernizing traditional Chinese fried skewers into accessible, healthy snacks for youth, leveraging upgraded packaging and factory-processed supply chains to enable rapid franchising.[1] Early traction came from signing over 1,400 store agreements, supported by a core management team of industry veterans from major chain catering and retail firms, experienced in franchising, supply chain, R&D, and operations.[1] Pivotal moments include recent $46.1 million financing and food delivery success, positioning it for national scale.[1]
Xijie's strengths focus on operational scalability and consumer appeal in the competitive snack market:
Xijie rides China's booming consumer snack and delivery ecosystem, amplified by platforms like Meituan, where food delivery drives 40% of its turnover amid urbanization and youth demand for convenient, Instagrammable street food.[1] Timing aligns with post-pandemic recovery in offline franchising and online ordering surges, fueled by market forces like e-commerce penetration and franchise models lowering entry barriers for rapid store growth.[1] While not a tech firm, it influences the ecosystem by optimizing supply chains for digital delivery, contributing to the fusion of traditional F&B with tech-enabled logistics—though its impact remains operational rather than innovative in software or AI.[1]
Xijie is poised for aggressive expansion toward 10,000 stores, propelled by fresh capital, revenue momentum, and delivery strength, potentially dominating Chinese-style skewers nationwide.[1] Trends like rising health-focused snacking, deeper e-commerce integration, and franchise scalability will shape its path, with supply chain efficiencies providing a buffer against competition.[1] Its influence may evolve from regional player to national chain, humanizing street food via modern ops—though pivoting to true tech (e.g., app-based ordering) could amplify growth if pursued. This snack disruptor exemplifies how operational savvy, not code, scales consumer brands in China's dynamic market.[1]
Xi Jie Fried String has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in April 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2022 | $11.0M Series A | Vision Knight Capital |