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Xertica provides specialized GenAI solutions and cloud consulting, focusing on digital transformation across Latin America. The company utilizes advanced artificial intelligence frameworks and robust cloud infrastructure to develop tailored strategies and implement technological platforms for clients, emphasizing responsible AI application.
Established in 2016, Xertica was founded by Antonio Couttolenc, Luis Daniel Arbulu, Saul Chrem, and Andres Cifuentes. Their collective insight recognized a significant opportunity to guide Latin American businesses through complex digital shifts, responding to the increasing demand for expert-led cloud adoption and AI integration.
Xertica serves various firms throughout Latin American countries, including Mexico, Colombia, and Peru, empowering them to modernize operations and enhance efficiency. Its vision is to accelerate the region's digital evolution by delivering impactful AI and cloud solutions, enabling businesses to navigate advancements and achieve sustainable growth.
Xertica has raised $8.0M across 1 funding round.
Xertica has raised $8.0M in total across 1 funding round.
Xertica has raised $8.0M in total across 1 funding round.
Xertica's investors include Company Capital, Dalus Capital, Generation Ventures, Sierra Ventures, Silverton Partners, Karl Mehta.
Xertica has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series A in February 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2018 | $8M Series A | — | Company Capital, Dalus Capital, Generation Ventures, Sierra Ventures, Silverton Partners, Karl Mehta | Announced |
Xertica is a leading cloud consulting and GenAI (Generative AI) services company focused on Latin America, enabling digital transformation for over 4,000 firms across Mexico, Colombia, Peru, Argentina, and Ecuador.[1][4] It specializes in responsible AI solutions that accelerate processes, boost productivity, and drive positive societal impact in sectors like smart urban development, justice, education, healthcare, insurance, and agriculture, using an exclusive methodology called X-Factor developed with MIT support.[1][2][5] As a Google Cloud partner, Xertica offers scalable services including AI-powered data analysis, risk optimization, and process automation, with reported revenue of $86.3 million and around 354 employees.[4][5]
The company serves enterprises seeking to integrate cloud technologies and GenAI responsibly, solving challenges like inefficiency, data silos, and scalability while mitigating AI's negative effects through ethical practices.[1][2] Its growth momentum is strong, marked by regional expansion, partnerships (e.g., Google Cloud, Acquia), and a leadership team driving innovation across multiple countries.[1][3][4]
Xertica traces its roots to 2016 with the founding of Xertica Labs Inc. in San Francisco, California, as a cloud consulting firm enhancing security, communication, and productivity for businesses.[3] It quickly expanded across Latin America, establishing offices in Bogotá (Colombia), Mexico City, Monterrey (Mexico), Samborondón and Quito (Ecuador), Lima (Peru), and Buenos Aires (Argentina), positioning itself as the region's top cloud consultant.[3][4] While specific founders are not detailed, the company's evolution reflects a shift from general cloud services—offering tools like smart keys, passwords, and file cleaners—to a GenAI focus, highlighted by the development of the X-Factor framework in collaboration with MIT G-Lab teams.[1][3]
Early traction came from enabling digital transformations for thousands of firms, supported by a committed management team including CEO, COO, Chief Business Officer, and country-specific leaders like Brazil Sales Director and Peru Manager.[1][4] This regional footprint and methodology have been pivotal, fostering high-impact results through specialized squads.[1]
Xertica rides the GenAI and cloud adoption wave in Latin America, where digital transformation lags global leaders but surges due to urbanization, regulatory pushes for efficient public services, and post-pandemic remote needs.[1][2][4] Timing is ideal amid booming AI investments in emerging markets, with market forces like data explosion, sustainability demands, and sector-specific challenges (e.g., epidemic management, judicial backlogs) favoring its solutions.[2] It influences the ecosystem by accelerating 4,000+ firms' transitions, promoting responsible AI to counter ethical concerns, and building local talent through MIT collaborations, thus catalyzing a "sustainable technological revolution" regionally.[1][5]
Xertica is poised for accelerated growth as GenAI matures in Latin America, expanding into new verticals like agritech and personalized consumer AI while deepening Google ecosystem ties.[2][4][5] Trends like AI regulation, edge computing, and climate-resilient tech will shape its path, potentially doubling client impact through X-Factor enhancements. Its influence may evolve from regional leader to global catalyst, exporting responsible AI models—echoing its mission to revolutionize lives through innovation, much like its foundational cloud push transformed thousands of firms.[1]
