Wrap Media is a technology company.
Wrap Media has raised $17.0M across 2 funding rounds.
Wrap Media has raised $17.0M in total across 2 funding rounds.
Wrap Media has raised $17.0M in total across 2 funding rounds.
Wrap Media's investors include AAF Management Ltd., Floodgate, Lampros Capital Partners, Raine Ventures, Transmedia Capital.
Wrap Media is a technology company founded in 2014 that builds a mobile-first storytelling and commerce platform, delivering app-like experiences through the mobile web in bite-sized "Narrative Web" formats.[1][4] It serves brands, publishers, and digital businesses by solving the problem of low engagement on mobile devices, enabling deeper customer relationships, higher loyalty, and increased commerce conversion without native apps.[1][3] The company has raised $25.2M in total funding, including a $12.7M Series B round and a most recent $9M raise across three rounds, with headquarters in San Francisco and under 25 employees.[1] Note that wrap-media.com appears to represent a separate entity focused on marketing services, distinct from Wrap Media's core tech product.[2]
Wrap Media was founded in 2014 by serial entrepreneur Eric Greenberg, who serves as CEO and has prior experience founding businesses like Acumen Sciences.[1][3][5] The idea emerged from recognizing the shift to mobile messaging as the primary customer touchpoint, where traditional websites fall short in delivering real-time, engaging experiences.[4] Early traction came via its SaaS platform with unique authoring tools, culminating in a pivotal $12.7M Series B funding announcement to launch the groundbreaking mobile storytelling platform.[3] This funding supported scaling the "Narrative Web" as a native app alternative for unprecedented brand activation.[1]
Wrap Media stands out in mobile engagement through these key strengths:
Wrap Media rides the trend of mobile web supremacy over native apps, capitalizing on user fatigue with downloads amid rising messaging app dominance like SMS and chat interfaces.[1][4] Timing aligns with the explosion of real-time mobile commerce and personalized storytelling, where market forces favor lightweight, web-based experiences amid privacy regulations and app store fees.[3] It influences the ecosystem by empowering non-technical brands to compete with tech giants, shifting publishers toward "Narrative Web" models that enhance retention in attention-scarce environments.[1]
Wrap Media is positioned to expand as mobile commerce surges, potentially integrating AI-driven personalization in its Narrative Web for hyper-targeted campaigns. Trends like Web3 messaging and zero-app ecosystems will amplify its edge, evolving it from a platform to an essential infrastructure layer for brands. With strong funding backing, expect partnerships with major publishers and deeper CRM ties, solidifying its role in loyalty-driven revenue—echoing its founding vision of revolutionizing mobile engagement.[1][4]
Wrap Media has raised $17.0M across 2 funding rounds. Most recently, it raised $13.0M Series B in September 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2015 | $13.0M Series B | AAF Management Ltd., Floodgate, Lampros Capital Partners, Raine Ventures, Transmedia Capital | |
| Apr 1, 2015 | $4.0M Series A | Floodgate, Raine Ventures |