Work & Co
Work & Co is a company.
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Leadership Team
Key people at Work & Co.
Work & Co is a company.
Key people at Work & Co.
Key people at Work & Co.
Work & Co is a digital product agency founded in 2013 that designs and develops websites, e-commerce platforms, mobile apps, AI tools, chatbots, and physical-digital experiences for Fortune 500 brands, startups, and non-profits.[1][2][7] It serves clients like Apple, Google, Nike, IKEA, Disney, and Epic Games by solving complex problems through tightly integrated teams of strategists, designers, engineers, and QA experts, emphasizing rapid prototyping, continuous testing, and long-term optimization to deliver category-leading digital products.[1][2][3] With nearly 470 team members across eight offices in the US, Europe, and Latin America, the company has launched nearly 400 products, grown through strategic acquisitions, and built enduring client relationships that drive the majority of its revenue.[1][2][4]
Work & Co was founded in May 2013 in Dumbo, Brooklyn—its enduring headquarters—by Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo, who believed exceptional digital products emerge from small, senior, collaborative teams replacing traditional hierarchy with shared accountability.[1][2][5] The idea stemmed from a hands-on philosophy: pairing strategy, design, and technology from the outset, prototyping early, and focusing on one problem at a time to ship products people love.[1][3] Early traction came from trusted partnerships with leaders like Apple and Google, leading to expansion—a Portland office in 2018, Copenhagen in 2019 (coinciding with IKEA naming them agency-of-record), and acquisitions like mobile firm Tendigi, data analytics company Acknowledge Digital (AKDM), and back-end specialists Presence in recent years, scaling the team from under 200 to nearly 470.[2][4][5]
Work & Co rides the wave of digital transformation, where businesses demand seamless, AI-enhanced experiences across web, mobile, and physical-digital touchpoints to stay competitive in a post-pandemic, mobile-first world.[2][4][7] Its timing aligns with surging needs for rapid product iteration amid AI adoption and e-commerce growth, as seen in projects for Pfizer's Health Answers and LOEWE.[7] Market forces like enterprise reliance on agencies for scalable innovation—rather than in-house teams—favor its model, influencing the ecosystem by setting standards for integrated design-tech delivery, enabling non-tech giants (e.g., Nike, IKEA) to launch transformative platforms, and advocating for diversity and social impact in tech.[1][2][6]
Work & Co is poised to deepen its end-to-end dominance through AI integration, further acquisitions, and expanded maintenance services, targeting more long-term enterprise roadmaps amid rising demand for sophisticated, global-scale products.[4][7] Trends like AI-driven personalization and hybrid physical-digital experiences will shape its trajectory, potentially growing its 470-person team and client roster (e.g., recent Pfizer, Celanese work) while amplifying influence via pro bono innovation.[2][7] As digital products define modern business, Work & Co's collaborative ethos—born from "exceptional work and company"—positions it to lead, much like its 2013 founding redefined agency standards.[1]
