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§ Private Profile · Montréal, QC, Canada
Woozworld is a technology company.
Woozworld operates a virtual gaming community and social network platform, offering an immersive online world where users can engage in various interactive experiences. The platform facilitates avatar customization, personal space design, and participation in social activities and games. This integrated environment fosters user creativity and communication within a dynamic virtual setting.
Founded in 2009, Woozworld was co-created by entrepreneurs Eric Brassard and Nicolas Lee. Their vision stemmed from the need for a dedicated, engaging social online space specifically tailored for younger audiences. They aimed to build a secure virtual environment where pre-teens and teenagers could safely interact and express themselves.
The primary users are tweens and teenagers seeking a moderated online space for social interaction and creative expression. The company’s long-term vision centers on continuously evolving its virtual world, ensuring it remains a vibrant and secure digital destination. It aims to empower its community by providing opportunities for self-expression and social development.
Woozworld has raised $9.0M across 2 funding rounds.
Woozworld has raised $9.0M in total across 2 funding rounds.
Woozworld has raised $9.0M across 2 funding rounds. Most recently, it raised $6.0M Series B in August 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2011 | $6M Series B | Inovia Capital, Telesystem | — | Announced |
| May 1, 2010 | $3M Series A | Inovia Capital, Daniel CYR | — | Announced |
Woozworld is a virtual world platform designed for tweens and teens, enabling users to create avatars, design outfits, build virtual spaces (Unitz), host events, trade items, and engage in social activities like quests and businesses.[1][3] It serves a global community of millions, primarily ages 9-14, solving the need for safe, creative self-expression in a moderated social gaming environment with cross-platform play on desktop, iOS, and Android.[1][2][3][4] The company raised $9M from investors including Inovia Capital and Telesystem before being acquired by Azerion in 2019, integrating into a larger casual gaming portfolio attracting over 125 million plays.[1][2]
By 2014, Woozworld had over 25 million profiles, 29 million Unitz, and 375 million virtual goods in circulation, showcasing strong early growth fueled by mobile transitions and innovative tech like its Isometric engine built on Unity3D.[1]
Founded in 2009 in Montreal, Quebec, by Nicolas Lee, who later served as CEO and drove key tech upgrades for mobile compatibility.[1][2][3] The idea emerged to create a Web 2.0 virtual social network tailored for young users, allowing avatar customization, virtual businesses, and community interactions in a safe space.[1][5][6] Early traction came from desktop popularity, hitting over 25 million users by 2013, followed by pivotal mobile launches: iOS app in 2014 for seamless cross-platform play, Android in 2015, and partnerships like UOL BoaCompra for payments.[1][4] In 2019, Azerion acquired Woozworld, marking its evolution from independent studio to part of a major European gaming entity.[1][2]
Woozworld rides the wave of social gaming and virtual worlds for Gen Alpha, capitalizing on the shift from static sites to immersive, mobile-first MMOs amid rising demand for creator economies.[1][3] Timing aligned with mobile gaming's explosion post-2010 and Flash's decline, enabling its pioneering cross-platform model when competitors lagged.[1][4] Favorable market forces include tween digital natives seeking safe alternatives to broader social media, plus Azerion's acquisition amplifying reach in Europe's casual gaming sector (125M+ plays).[1][2] It influences the ecosystem by proving scalable, user-driven virtual platforms for youth, inspiring similar tween-focused titles and advancing Unity-based production pipelines.[1]
Post-acquisition, Woozworld likely focuses on expanding Azerion's gaming portfolio through updates like enhanced events, AR integrations, or metaverse tie-ins, leveraging its loyal millions.[1][3] Trends like AI-driven customization, Web3 virtual economies, and global tween gaming growth (projected to surge with mobile AR/VR) will shape it, potentially evolving into a hybrid real-virtual fashion hub.[1] Its influence may grow by mentoring youth creators, solidifying Azerion's casual gaming dominance—echoing its origin as a bold Montreal innovator now scaled globally.[1][2]
Woozworld has raised $9.0M in total across 2 funding rounds.
Woozworld's investors include iNovia Capital, Telesystem, Daniel Cyr.