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Womena operates as a feminist media company dedicated to creating inspiring and compelling women-focused content. The company produces a diverse range of media, including documentaries, articles, podcasts, and photography, all designed to build lasting impact by owning and shaping the narrative around the female community. Its core approach involves impact-driven storytelling to address inequalities and promote change.
Elissa Freiha founded Womena approximately a decade ago, serving as its Managing Director and Executive Producer. The genesis of Womena stemmed from a clear insight into the pervasive inequalities faced by women. Initially rooted in the entrepreneurial ecosystem, the company evolved its focus to spearhead storytelling efforts, aiming to challenge and redefine existing narratives through its media productions.
Womena primarily serves a broad audience interested in content that champions women's perspectives and experiences. Beyond its media production, the company maintains a commitment to fostering access to funding, education, and supportive networks for women. Its overarching vision is to represent and drive the change it seeks in the world, tackling issues comprehensively and with dedication.
Key people at WOMENA..
WOMENA. was founded in 2020 by Elissa Freiha (Co-Founder).
WOMENA. was founded in 2020 by Elissa Freiha (Co-Founder).
Key people at WOMENA..
Ellevest is a women-founded and women-led financial services company and SEC-Registered Investment Advisor (RIA) dedicated to closing the gender wealth gap by providing personalized wealth management and financial planning tailored to women.[1] Its mission centers on getting more money into the hands of women, their families, and future generations through goal-based investing, values-aligned portfolios, and a holistic approach that considers entire household assets, with over $1 billion in assets under management (AUM) and recognition as one of the fastest-growing fee-only RIAs in the US.[1] Ellevest's investment philosophy emphasizes risk management via diversification, cost and tax minimization, and avoidance of stock picking or market timing, while offering services like portfolio management, financial planning, impact private funds, and donor-advised funds at no extra charge, with premium Private Wealth Management access for high-net-worth clients.[1]
The firm targets women investors, addressing their unique financial needs amid rising female-controlled wealth (now ~34% of global AUM, projected to grow significantly), and impacts the startup ecosystem indirectly through its scale and focus on gender equity in finance, though it primarily serves individual and household clients rather than direct venture investments.[1][5]
Ellevest was founded in 2014 by women determined to tackle the gender wealth gap, building on the recognition that traditional financial services often overlook women's specific goals, risk tolerances, and life stages.[1] Key figures include a team of women investment professionals who lead its operations as an RIA, with the firm's evolution centered on expanding from core investing to comprehensive services like values-aligned impact investing and private wealth strategies.[1] Early traction came from its women-centric model, growing to manage over $1 billion in AUM and earning accolades as a top RIA, amid broader trends like women controlling $60 trillion globally in investable assets by 2023.[1][5]
Ellevest rides the wave of the "SHEconomy" and rising female investor influence, where women now control 34% of US and global AUM (up from prior years), projected to reach 47% in Europe by 2030 and add $20.7 trillion in the US/EU combined, driven by demographics, wealth transfers, and cultural shifts toward gender equity.[1][5] Timing is ideal as unchecked female assets risk low-yield stagnation, creating opportunities for tailored wealth management; market forces like fintech accessibility and impact investing favor Ellevest's model.[5] It influences the ecosystem by normalizing women-focused RIAs, inspiring diversity in finance (e.g., alongside firms like Rethink Impact), and pushing advisors toward needs-based segmentation for female clients, potentially unlocking $10 trillion in unmanaged funds.[1][2][5]
Ellevest is poised for continued AUM expansion amid trillion-dollar wealth transfers to women, likely enhancing its private investments and impact offerings to capture high-net-worth growth.[1][5] Trends like AI-driven personalization, deeper philanthropy integration, and regulatory support for RIAs will shape its path, amplifying its role in gender wealth parity. Its influence may evolve from niche disruptor to industry standard-setter, redefining wealth management as inclusive and goal-centric, directly advancing the mission that more money flows to women and beyond.[1][5]
