High-Level Overview
Wiztrust (formerly Wiztopic) is a Paris-based SaaS company providing an all-in-one platform for PR management, content distribution, performance measurement, and blockchain-based certification to combat financial fake news and disinformation.[1][2][3] It serves communication teams at listed companies, banks, insurers, asset managers, and financial institutions—such as L'Oréal, Total Energies, Schneider Electric, Allianz, Axa, BNP Paribas, and Capgemini—enabling secure, compliant sharing of press releases, reports, and multimedia across newsrooms, email, social networks, and investors.[2][3][5][6] The platform solves critical problems like misinformation by certifying content authenticity via blockchain fingerprints, verifiable through a simple drag-and-drop on Wiztrust.com, while automating distribution and sentiment analysis for optimized PR governance.[1][3][5]
Growth has been strong since its blockchain launch in 2019, with adoption by over 50 major clients, users in 60+ countries, and a quarter of CAC40/SBF120 financial info distributed via the platform.[2][3][6] Wiztrust has evolved into the standard for secure corporate communications, expanding into tools like Wiztrust PR (governance), Protect (anti-misinfo), and Data (analytics).[3]
Origin Story
Wiztrust, originally Wiztopic, was founded in Paris by Jérôme Lascombe (President and co-founder with media, software, and communication expertise) and Raphaël Labbé (co-founder focused on tech innovation), alongside experienced professionals in PR, corporate comms, investor relations, and software.[2][3][5] The idea emerged from the need to empower communication teams with secure, multi-channel tools amid rising digital fake news, particularly in finance; Lascombe noted early government interest in certifying official docs, but prioritized high-stakes corporate users like banks and listed firms.[1]
Launched around 2017 for core PR management, it gained traction with clients like Schneider Electric (partner since 2017).[5][6] Pivotal was the 2019 rollout of Wiztrust blockchain certification, rebranded fully to Wiztrust in 2023, marking "the beginning of a new adventure" with rapid subscriber growth among European asset managers and no extra cost for top clients.[1][3] Early milestones include Jean-Jacques Louis joining the board in 2020 to fuel global expansion.[6]
Core Differentiators
- Blockchain Certification (Wiztrust Protect): Generates unique fingerprints for content (texts, PDFs, images, videos), allowing instant authenticity checks via metadata comparison—first such platform for corporates, infallible against fake news.[1][3][5]
- All-in-One PR Workflow: Manages creation, multi-channel distribution (newsrooms, social, email), and performance measurement with sentiment analysis and reporting (Wiztrust PR & Data).[2][3][7]
- Compliance and Security Focus: Tailored for regulated sectors like finance and listed companies, ensuring secure, auditable comms; integrates with global standards like C2PA via Content Authenticity Initiative.[2][8]
- Ease of Use and Ecosystem: Drag-and-drop verification, collaborative team tools, and a trust network of issuers/media/investors; free for largest clients, with 60+ country reach.[1][2][3]
- Proven Scale: Standard for CAC40/SBF120 (25% financial info certified), 50+ marquee clients, emphasizing collective success and detail-oriented service.[3][6]
Role in the Broader Tech Landscape
Wiztrust rides the disinformation and trust crisis trend in digital media, amplified by sophisticated AI-generated fakes in finance, where blockchain provides tamper-proof provenance amid blurred fact-fiction lines.[1][5][8] Timing is ideal post-2019 launch, aligning with regulatory pushes for transparent corporate reporting (e.g., EU financial comms) and global initiatives like C2PA for content tracking.[8] Market forces favoring it include rising hacktivist threats to brands, demand from journalists/investors for verified sources, and SaaS shift in PR tools.[3][5]
It influences the ecosystem by creating a "trust network" of companies/media, protecting stakeholders (e.g., Schneider's regional rollout), and setting standards—pushing peers toward certification while empowering PR teams in a fragmented info landscape.[2][3][5]
Quick Take & Future Outlook
Wiztrust is poised for accelerated global growth beyond Europe, leveraging board expertise like Jean-Jacques Louis and integrations with authenticity standards to capture more of the $10B+ PR tech market.[3][6][8] Trends like AI deepfakes, stricter compliance (e.g., SEC/ESMA on financial disclosures), and multimodal content verification will drive adoption, potentially expanding to government/official docs as Lascombe hinted.[1] Influence may evolve toward a full "ecosystem of trust," onboarding more enterprises and media for collective defense against misinfo.
This positions Wiztrust as an essential guardrail in an era where authentic corporate voices cut through digital noise, building directly on its anti-fake-news mission.