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§ Private Profile · New York City, NY, USA
Wizard is a technology company.
Wizard develops an AI-native shopping agent designed to transform e-commerce. Its core product leverages conversational artificial intelligence, allowing users to efficiently discover, compare, and purchase items across the web. This technology streamlines online shopping by acting as an intelligent assistant, understanding user intent and delivering curated results.
Wizard was cofounded in 2021 by Marc Lore and Melissa Bridgeford. Lore, known for founding Jet.com and his Walmart US E-commerce leadership, partnered with CEO Bridgeford. Their shared insight posited that conversational commerce represented retail's future, inspiring the creation of an intuitive platform connecting consumer needs with online products.
The company primarily serves online shoppers, providing a personalized and effective buying experience. Wizard’s long-term vision is to establish the dominant technological solution in conversational commerce, fundamentally changing consumer interaction with digital storefronts. This aims to make online shopping simpler, more reliable, and enjoyable for all.
Wizard has raised $50.0M across 1 funding round.
Wizard has raised $50.0M in total across 1 funding round.
Wizard has raised $50.0M in total across 1 funding round.
Wizard's investors include Tony Florence, Accel, Addition, Bain Capital Ventures, Company Capital, CVentures, Exponent Founders Capital, General Catalyst, Inspired Capital, Lightspeed Venture Partners, New Enterprise Associates, Nyca Partners.
Wizard has raised $50.0M across 1 funding round. Most recently, it raised $50.0M Series A in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $50M Series A | Tony Florence | Accel, Addition, Bain Capital Ventures, Company Capital, Cventures, Exponent Founders Capital, General Catalyst, Inspired Capital, Lightspeed Venture Partners, NEW Enterprise Associates, Nyca Partners, Pareto Holdings, Vera Equity, Vision/capital/people (vcp), Jennifer Lopez, KEN Moelis, Omri Dahan, Marc Lore | Announced |
Wizard is a technology group that provides a broad range of IT services including cyber security, cloud computing, application development, and consultancy, serving enterprises globally. It aims to be a premier technology services provider, supporting sectors such as cyber security, IT infrastructure, and cloud services. The company addresses complex enterprise technology challenges by delivering tailored solutions and advanced development capabilities, helping clients improve security, efficiency, and innovation. Over 25 years, Wizard has expanded internationally, showing strong growth momentum through geographic and service diversification[1].
Founded in 1995, Wizard Group began with the vision of becoming a leading technology services provider for enterprises. The founder, Paul Goldney, spearheaded the expansion into cloud services with Wizard Cloud and later into cyber security and development with Wizard Code. The company grew by opening offices in London, expanding into Asia-Pacific, North America, and the Middle East, and diversifying its offerings to include reinsurance consultancy and advanced IT services. Key milestones include establishing a highly qualified team and entering new markets like the USA and Jordan[1].
Wizard rides the trend of digital transformation and increasing demand for cyber security and cloud services. The timing aligns with enterprises accelerating cloud adoption and prioritizing security amid growing cyber threats. Market forces such as globalization, regulatory compliance, and the need for scalable IT infrastructure favor Wizard’s expansion and diversified service model. By supporting multiple sectors and regions, Wizard influences the broader ecosystem by enabling secure, efficient technology adoption and fostering innovation across industries[1].
Wizard is positioned to capitalize on ongoing digital transformation trends, particularly in cloud computing and cyber security. Future growth will likely come from deeper penetration into emerging markets like the Middle East and Asia-Pacific, as well as expanding advanced development capabilities. As enterprises increasingly outsource complex IT functions, Wizard’s comprehensive service model and global footprint will enhance its influence and market share. Continued innovation and strategic geographic expansion will be key to sustaining momentum and leadership in technology services[1].