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§ Private Profile · San Francisco, CA, USA
Wisetack is a technology company.
Wisetack provides a financial technology platform that enables in-person businesses to offer consumer financing options. The company specializes in integrating pay-over-time solutions directly at the point of sale, allowing customers to finance services with ease. Its core offering provides real-time lending capabilities, often embedded into existing business software platforms through API integrations, primarily serving the home services sector.
The company was co-founded by Bobby Tzekin, who also serves as CEO, and commenced operations in 2018. The founding team came together with the insight to build a technology business focused on empowering individuals and small businesses through improved financial products. This vision aimed to address gaps in financial accessibility for both service providers and their clientele.
Wisetack primarily serves in-person service businesses, such as those in HVAC, plumbing, and pest control, empowering them to grow by enhancing the customer experience. The company’s long-term vision is centered on delivering fair and transparent financial solutions that benefit both businesses and their customers, fostering better financial interactions for everyday service transactions.
Wisetack has raised $108.0M across 5 funding rounds.
Wisetack has raised $108.0M in total across 5 funding rounds.
Wisetack has raised $108.0M across 5 funding rounds. Most recently, it raised $25.0M Other Equity in January 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 30, 2025 | $25M Venture Round | Trinity Capital | — | Announced |
| Sep 1, 2021 | $45M Series B | Insight Partners | Bain Capital Ventures, Greylock, Marcus Bartram | Announced |
| Feb 23, 2021 | $19M Venture Round | — | — | Announced |
| Aug 1, 2019 | $15M Series A | — | Afore Capital, Alumni Ventures, Bain Capital Ventures, Greylock, Insight Partners, ULU Ventures, Marcus Bartram | Announced |
| Feb 1, 2019 | $4M Seed | — | Afore Capital, Alumni Ventures, ULU Ventures | Announced |
Wisetack has raised $108.0M in total across 5 funding rounds.
Wisetack's investors include Trinity Capital, Insight Partners, Bain Capital Ventures, Greylock, Marcus Bartram, Afore Capital, Alumni Ventures, Ulu Ventures.
Wisetack is a fintech company building embedded buy-now-pay-later (BNPL) infrastructure for in-person service businesses, enabling them to offer flexible financing to customers at the point of sale.[1][2][3] It serves merchants in home services (e.g., HVAC, plumbing, electrical), auto repair, dental, elective medical, and veterinary sectors, solving the gap in consumer lending for essential, non-e-commerce services where upfront costs deter purchases.[1][4] By integrating via APIs into existing software platforms like Housecall Pro, Jobber, and Markate, Wisetack boosts merchant sales—many small businesses—while providing consumers transparent, no-hidden-fee payment plans approved in under a minute without credit score impact.[1][2][3][6] The company has shown explosive growth, ranking #21 on the 2024 Inc. 5000 and winning a 2025 Deloitte Technology Fast 500 spot, with tens of thousands of merchants and consumers, backed by $64M+ from Insight Partners, Greylock, and Bain Capital Ventures, and a Net Promoter Score of 78.[1][2][3][4]
Wisetack was founded in 2018 by fintech veterans spotting a market void: while e-commerce boomed with BNPL options from Affirm and others, in-person services like home repairs, auto shops, dentists, and vets lacked tailored financing.[1][3] CEO and co-founder Bobby Tzekin, with 20+ years in fintech including product leadership at Lending Club, Mosaic, Yapstone, and PayPal (plus early career at Bain & Company and an MBA from UC Berkeley), drove the vision.[1][5] CTO and co-founder Kolya Klymenko, previously CTO at Varo Money where he scaled engineering to 70 people and secured banking charter preapproval, built the tech stack.[5] A third co-founder, Sean (background in founding companies like Place with brands such as Coca-Cola and Nike), contributed product and go-to-market expertise.[5] Early traction came from partnering with vertical SaaS leaders, embedding financing seamlessly, leading to rapid adoption and a $45M Series B in 2021 led by Insight Partners.[3]
Wisetack rides the embedded finance wave, embedding lending into SaaS platforms for service industries, capitalizing on BNPL's shift from online retail to real-world essentials amid rising costs for home/auto repairs and healthcare.[1][3] Timing aligns with post-pandemic demand surges in home services and elective procedures, plus SaaS proliferation (e.g., vertical tools for plumbers/roofers), where financing unlocks larger tickets—home services alone represent a massive, underserved market.[2][3][6] Market tailwinds include consumer preference for pay-over-time (no surprises) and regulatory pushes for fair lending, positioning Wisetack ahead of generalist BNPL players.[1][2] It influences the ecosystem by partnering with software firms, enabling them to monetize via financing (win-win-win for partners/merchants/consumers), and scaling small business access to capital infrastructure.[3]
Wisetack is primed to dominate embedded BNPL for services, leveraging recent partnerships (U.S. Bank, Group 1001, Qmerit for EV charging) and awards to expand into legal, more veterinary/medical verticals.[2][4] Trends like AI-driven credit decisions, further SaaS consolidation, and economic pressures on households will fuel growth, potentially pushing toward unicorn status with sustained 3-year revenue surges.[2] Its influence may evolve by setting standards for responsible, sector-specific lending, empowering millions in underserved markets—echoing its founding mission to improve financial lives through infrastructure that lets service pros thrive.[1]