Wisetack has raised $64.0M in total across 3 funding rounds.
Wisetack's investors include Bain Capital Ventures, Greylock, Insight Partners, Marcus Bartram, Afore Capital, Alumni Ventures, Ulu Ventures.
Wisetack is a fintech company building embedded buy-now-pay-later (BNPL) infrastructure for in-person service businesses, enabling them to offer flexible financing to customers at the point of sale.[1][2][3] It serves merchants in home services (e.g., HVAC, plumbing, electrical), auto repair, dental, elective medical, and veterinary sectors, solving the gap in consumer lending for essential, non-e-commerce services where upfront costs deter purchases.[1][4] By integrating via APIs into existing software platforms like Housecall Pro, Jobber, and Markate, Wisetack boosts merchant sales—many small businesses—while providing consumers transparent, no-hidden-fee payment plans approved in under a minute without credit score impact.[1][2][3][6] The company has shown explosive growth, ranking #21 on the 2024 Inc. 5000 and winning a 2025 Deloitte Technology Fast 500 spot, with tens of thousands of merchants and consumers, backed by $64M+ from Insight Partners, Greylock, and Bain Capital Ventures, and a Net Promoter Score of 78.[1][2][3][4]
Wisetack was founded in 2018 by fintech veterans spotting a market void: while e-commerce boomed with BNPL options from Affirm and others, in-person services like home repairs, auto shops, dentists, and vets lacked tailored financing.[1][3] CEO and co-founder Bobby Tzekin, with 20+ years in fintech including product leadership at Lending Club, Mosaic, Yapstone, and PayPal (plus early career at Bain & Company and an MBA from UC Berkeley), drove the vision.[1][5] CTO and co-founder Kolya Klymenko, previously CTO at Varo Money where he scaled engineering to 70 people and secured banking charter preapproval, built the tech stack.[5] A third co-founder, Sean (background in founding companies like Place with brands such as Coca-Cola and Nike), contributed product and go-to-market expertise.[5] Early traction came from partnering with vertical SaaS leaders, embedding financing seamlessly, leading to rapid adoption and a $45M Series B in 2021 led by Insight Partners.[3]
Wisetack rides the embedded finance wave, embedding lending into SaaS platforms for service industries, capitalizing on BNPL's shift from online retail to real-world essentials amid rising costs for home/auto repairs and healthcare.[1][3] Timing aligns with post-pandemic demand surges in home services and elective procedures, plus SaaS proliferation (e.g., vertical tools for plumbers/roofers), where financing unlocks larger tickets—home services alone represent a massive, underserved market.[2][3][6] Market tailwinds include consumer preference for pay-over-time (no surprises) and regulatory pushes for fair lending, positioning Wisetack ahead of generalist BNPL players.[1][2] It influences the ecosystem by partnering with software firms, enabling them to monetize via financing (win-win-win for partners/merchants/consumers), and scaling small business access to capital infrastructure.[3]
Wisetack is primed to dominate embedded BNPL for services, leveraging recent partnerships (U.S. Bank, Group 1001, Qmerit for EV charging) and awards to expand into legal, more veterinary/medical verticals.[2][4] Trends like AI-driven credit decisions, further SaaS consolidation, and economic pressures on households will fuel growth, potentially pushing toward unicorn status with sustained 3-year revenue surges.[2] Its influence may evolve by setting standards for responsible, sector-specific lending, empowering millions in underserved markets—echoing its founding mission to improve financial lives through infrastructure that lets service pros thrive.[1]
Wisetack has raised $64.0M across 3 funding rounds. Most recently, it raised $45.0M Series B in September 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2021 | $45.0M Series B | Bain Capital Ventures, Greylock, Insight Partners, Marcus Bartram | |
| Aug 1, 2019 | $15.0M Series A | Afore Capital, Alumni Ventures, Bain Capital Ventures, Greylock, Insight Partners, Ulu Ventures, Marcus Bartram | |
| Feb 1, 2019 | $4.0M Seed | Afore Capital, Alumni Ventures, Ulu Ventures |
