Winners Alliance

Winners Alliance establishes and manages collective group licensing programs, consolidating intellectual property rights for professional athletes. The organization simplifies commercial partnerships, providing direct access for brands, licensees, and rights holders to unified athlete intellectual property. This approach transforms fragmented individual rights into scalable assets, facilitating efficient deal execution and new commercial engagement.

The Professional Tennis Players Association (PTPA) launched Winners Alliance in 2022 to optimize athlete commercial rights. This initiative stemmed from the insight that a unified platform could better serve athletes’ financial interests and maximize their collective intellectual property value. Ahmad Nassar leads the organization as its Chief Executive Officer, guiding its strategic and operational direction.

Winners Alliance primarily serves brands, licensees, and sports rights holders seeking efficient athlete intellectual property access, benefiting athletes through expanded commercial avenues. The company’s vision is to globally empower athletes, ensuring they realize the economic potential of their collective rights and fostering a more equitable commercial landscape across professional sports.