WinEquity

WinEquity operates as a venture capital firm dedicated to seed-stage funding and active support for innovative startups. The firm employs a focused investment strategy, targeting companies that feature at least one woman within their founding team. This specialized approach aims to provide capital and mentorship to promising early-stage ventures that align with its commitment to entrepreneurial diversity, often co-investing alongside strategic partners.

Co-founded in 2021 by Florence Richardson and Cécile Bassot, WinEquity emerged from a shared insight into the underrepresentation of women in entrepreneurship and the proven benefits of gender diversity in business. Richardson brings a background in executive leadership and prior entrepreneurial success, while Bassot contributes extensive experience in general management and international communications. Their combined two decades of involvement with Femmes Business Angels underscored the potential in supporting female-led ventures.

The firm's clientele primarily consists of innovative French startups, typically seeking seed funding and possessing an initial proof of concept. WinEquity’s long-term vision is to drive superior performance and enrich the startup ecosystem by actively championing entrepreneurial diversity. It seeks to demonstrate the value of inclusive leadership by supporting the growth of gender-balanced teams and fostering a more equitable investment landscape.