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Wilde Brands produces protein chips made primarily from real chicken breast, egg whites, and bone broth. These snacks offer a high-protein, low-carb, and gluten-free alternative to traditional potato chips. The company focuses on transforming conventional snack categories by leveraging natural, animal-based ingredients to deliver satisfying and flavorful crunchy foods.
Founded in 2015 by Jason Wright, Wilde Brands emerged from his personal quest for healthier snack alternatives that still delivered the satisfying crunch of chips. Wright's innovative insight was to create a nutrient-dense, protein-forward snack by using chicken as the core ingredient, thereby addressing a significant gap in the market.
Wilde Brands caters to health-conscious consumers seeking flavorful and guilt-free snack options. The company's mission is to redefine the snacking experience, providing wholesome, protein-rich products that do not compromise on taste or texture. Wilde Brands envisions making nutritious and delicious snack choices widely available.
Wilde Brands has raised $20.0M across 1 funding round.
Wilde Brands has raised $20.0M in total across 1 funding round.
Wilde Brands has raised $20.0M across 1 funding round. Most recently, it raised $20.0M Series A in April 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2024 | $20M Series A | — | The Family Fund | Announced |
Wilde Brands is a consumer packaged goods (CPG) company producing innovative, high-protein snack chips made from real meat like chicken breast, egg whites, and bone broth, targeting health-conscious consumers seeking gluten-free, grain-free alternatives to traditional potato chips.[1][5][6] It serves fitness enthusiasts, sports nutrition users, and everyday snackers through major retailers like Target, Walmart, Costco, Kroger, and Whole Foods, solving the problem of crave-worthy, nutrient-dense salty snacks without compromising on crunch, flavor, or clean ingredients.[2][4][5] The company has shown strong growth momentum, doubling revenue for three consecutive years, raising $27.92M total (including a $20M Series A round about a year ago), and expanding its USDA-approved manufacturing facility in Kentucky to target $100M in revenue.[1][2][3]
Founded in 2015 by Jason Wright in Boulder, Colorado (with roots evolving to Nashville and a manufacturing base in Winchester, Kentucky), Wilde Brands stemmed from Wright's personal frustration with unhealthy snacking options despite his health goals.[1][3][4][5] Initially launching a jerky-based protein bar in 2015 that lacked traction, Wright pivoted in 2017-2018 to invent a meat-based chip, replacing potatoes with chicken breast after extensive kitchen experimentation and taste-testing.[1][3][5] Early challenges included outsourcing manufacturing limitations, leading to the development of proprietary "crisper" technology and an in-house USDA chip facility in Kentucky, fueled by non-dilutive financing and strategic investors—pivotal moments that enabled scaling and product launches like pork chips in 2021.[2][3]
Wilde Brands rides the wellness tech and functional food trend, blending CPG innovation with biomaterials-like processes to meet surging demand for protein-forward, sustainable snacks amid rising health awareness post-pandemic.[1][2] Timing aligns with consumers prioritizing macro-friendly options in a $100B+ salty snacks market, where traditional chips face scrutiny for poor nutrition—Wilde disrupts by redefining categories with meat-based crunch, influencing retailers to dedicate sports nutrition and club spaces.[2][3] It shapes the ecosystem by proving in-house tech can scale "impossible" products, inspiring other emerging brands in protein snacks while expanding natural channel success to mass retail.[1][2]
Wilde Brands is poised for accelerated dominance in high-protein snacking, leveraging its Kentucky facility upgrades and $20M raise to hit $100M revenue, launch 2025 innovations (new flavors/products), and deepen club/sports nutrition penetration.[2][3] Trends like wellness personalization and clean-label demands will propel it, potentially evolving into a multi-category leader (e.g., beyond chips) as retail partnerships grow. With Wright's grit driving never-give-up execution, expect Wilde to further upend the status quo, turning nutrient-dense cravings into everyday staples—from kitchen idea to snack aisle rebel.[1][5]
Wilde Brands has raised $20.0M in total across 1 funding round.
Wilde Brands's investors include The Family Fund.
