Wilde Brands is a technology company.
Wilde Brands has raised $20.0M across 1 funding round.
Wilde Brands has raised $20.0M in total across 1 funding round.
Wilde Brands has raised $20.0M in total across 1 funding round.
Wilde Brands's investors include The Family Fund.
Wilde Brands is a consumer packaged goods (CPG) company producing innovative, high-protein snack chips made from real meat like chicken breast, egg whites, and bone broth, targeting health-conscious consumers seeking gluten-free, grain-free alternatives to traditional potato chips.[1][5][6] It serves fitness enthusiasts, sports nutrition users, and everyday snackers through major retailers like Target, Walmart, Costco, Kroger, and Whole Foods, solving the problem of crave-worthy, nutrient-dense salty snacks without compromising on crunch, flavor, or clean ingredients.[2][4][5] The company has shown strong growth momentum, doubling revenue for three consecutive years, raising $27.92M total (including a $20M Series A round about a year ago), and expanding its USDA-approved manufacturing facility in Kentucky to target $100M in revenue.[1][2][3]
Founded in 2015 by Jason Wright in Boulder, Colorado (with roots evolving to Nashville and a manufacturing base in Winchester, Kentucky), Wilde Brands stemmed from Wright's personal frustration with unhealthy snacking options despite his health goals.[1][3][4][5] Initially launching a jerky-based protein bar in 2015 that lacked traction, Wright pivoted in 2017-2018 to invent a meat-based chip, replacing potatoes with chicken breast after extensive kitchen experimentation and taste-testing.[1][3][5] Early challenges included outsourcing manufacturing limitations, leading to the development of proprietary "crisper" technology and an in-house USDA chip facility in Kentucky, fueled by non-dilutive financing and strategic investors—pivotal moments that enabled scaling and product launches like pork chips in 2021.[2][3]
Wilde Brands rides the wellness tech and functional food trend, blending CPG innovation with biomaterials-like processes to meet surging demand for protein-forward, sustainable snacks amid rising health awareness post-pandemic.[1][2] Timing aligns with consumers prioritizing macro-friendly options in a $100B+ salty snacks market, where traditional chips face scrutiny for poor nutrition—Wilde disrupts by redefining categories with meat-based crunch, influencing retailers to dedicate sports nutrition and club spaces.[2][3] It shapes the ecosystem by proving in-house tech can scale "impossible" products, inspiring other emerging brands in protein snacks while expanding natural channel success to mass retail.[1][2]
Wilde Brands is poised for accelerated dominance in high-protein snacking, leveraging its Kentucky facility upgrades and $20M raise to hit $100M revenue, launch 2025 innovations (new flavors/products), and deepen club/sports nutrition penetration.[2][3] Trends like wellness personalization and clean-label demands will propel it, potentially evolving into a multi-category leader (e.g., beyond chips) as retail partnerships grow. With Wright's grit driving never-give-up execution, expect Wilde to further upend the status quo, turning nutrient-dense cravings into everyday staples—from kitchen idea to snack aisle rebel.[1][5]
Wilde Brands has raised $20.0M across 1 funding round. Most recently, it raised $20.0M Series A in April 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2024 | $20.0M Series A | The Family Fund |