Wild For

Wild Cosmetics develops and manufactures refillable personal care products designed to eliminate single-use plastic from daily routines. The company primarily offers deodorants, alongside other personal care items, emphasizing natural ingredients and effective performance within a circular economy framework. Their product design prioritizes sustainability, providing consumers with an environmentally conscious alternative to traditional disposable options.

The company was founded in 2019 by long-time friends Charlie Bowes-Lyon and Freddie Ward. Their foundational insight stemmed from a recognition of the significant environmental impact of single-use plastics in household bathrooms. Bowes-Lyon and Ward sought to create a brand that would empower consumers to make more sustainable choices without compelling them to compromise on product efficacy or user experience.

Wild Cosmetics serves a growing market of environmentally aware consumers who prioritize both personal wellbeing and ecological responsibility. The company’s vision is to broaden its product line, removing single-use plastic from a comprehensive range of bathroom essentials. They are committed to fostering mainstream adoption of sustainable personal care products, aiming for a future where eco-friendly choices are the default for consumers.