Wiivv is a technology company.
Wiivv has raised $8.0M across 2 funding rounds.
Wiivv has raised $8.0M in total across 2 funding rounds.
Wiivv has raised $8.0M in total across 2 funding rounds.
Wiivv's investors include 2xN, Bessemer Venture Partners, Coelius Capital, Crosslink Capital, Eclipse Ventures, Golden Ventures, IA Capital Group, Lemnos Labs, MS&AD Ventures, Pareto Holdings, Polychain Capital, QueensBridge Venture Partners.
Wiivv is a technology company specializing in custom 3D-printed footwear and orthotics, including insoles and sandals, created via a smartphone app that captures foot measurements with high accuracy. It serves consumers with foot pain, flat feet, high arches, or professions requiring long hours on feet—like nurses, doctors, and baristas—solving structural foot issues through personalized, biomechanically optimized products that reduce pain and improve comfort.[1][2][3] The company has shown strong growth, delivering 5,000 pre-orders in nine months, acquiring over 100,000 customers in 12 months, and securing multiple patents for its 3D-mapping and printing tech.[2][4]
Manufacturing occurs in San Diego, California, with headquarters in Vancouver, British Columbia, and the app enables 2mm-accurate scans from simple photos, bridging consumer accessibility with advanced bionics.[1][3][6]
Wiivv was founded in 2016 in Vancouver by Shamil (or Shamir) Hargovan and Louis-Victor Jadavji, both with prior experience in the 3D printing industry—Hargovan from HP’s 3D division and Jadavji contributing to early tech development.[6][7] The idea emerged from frustrations with existing 3D capture methods, which were cumbersome; the duo developed a proprietary smartphone-based system converting 2D photos into precise 3D foot models, launching their first product, BASE custom insoles, at TechCrunch’s CES Battlefield after a $3.5M seed round and Kickstarter preorders.[6]
Early traction included scanning over 10,000 feet for AI training, partnering with physicians, and rapid pre-order fulfillment despite tech hurdles, evolving from insoles to sandals and apparel customization.[2][6] By 2020, amid a company-wide transformation, it rebranded elements to FitMyFoot under new leadership—Chris Jolley as CEO (ex-Microsoft) and Brett Ritter as President—shifting to direct-to-consumer and licensing its Foot Science app, backed by 10 patents and 12 million data points.[4]
Wiivv rides the wave of consumer 3D printing and AI personalization, democratizing custom orthotics amid rising demand for foot wellness in aging populations and active lifestyles. Timing aligns with smartphone ubiquity and maturing computer vision, reducing barriers to bionics once limited to clinics.[1][2][6] Market forces like e-commerce growth, healthcare personalization (e.g., for joint pain in high-footfall jobs), and 3D printing scalability favor it, with empirical validation and rapid customer acquisition (100k+ in a year) proving viability.[2]
It influences the ecosystem by licensing Fit Technology to brands, pushing "custom fit for every body" from niche to mass-market, and expanding to apparel—pioneering adaptive manufacturing for human-centric wearables.[3][4][6]
Wiivv's trajectory points to broader footwear and apparel expansion via licensing and DTC, leveraging 10+ patents and vast data for AI refinements amid trends like AI-health integration and sustainable on-demand printing. Evolving leadership signals scaled partnerships, potentially dominating personalized wellness as remote scanning normalizes post-pandemic.[4] Its influence could reshape consumer goods, making "made-to-fit-you" standard—echoing the original mission to transform footwear for every human body through smartphone simplicity.[3][6]
Wiivv has raised $8.0M across 2 funding rounds. Most recently, it raised $4.0M Series A in February 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2017 | $4.0M Series A | 2xN, Bessemer Venture Partners, Coelius Capital, Crosslink Capital, Eclipse Ventures, Golden Ventures, IA Capital Group, Lemnos Labs, MS&AD Ventures, Pareto Holdings, Polychain Capital, QueensBridge Venture Partners, Quiet Capital, Techstars, UpHonest Capital, Greg Brockman, Immad Akhund, Jeff Seibert, Kyle Vogt, Matt Brezina, Wayne Chang | |
| Dec 1, 2015 | $4.0M Seed | 2xN, Bessemer Venture Partners, Coelius Capital, Crosslink Capital, Eclipse Ventures, Golden Ventures, IA Capital Group, Lemnos Labs, MS&AD Ventures, Pareto Holdings, Polychain Capital, QueensBridge Venture Partners, Quiet Capital, Techstars, UpHonest Capital, Greg Brockman, Immad Akhund, Jeff Seibert, Kyle Vogt, Matt Brezina, Wayne Chang |