WideOrbit is a technology company.
WideOrbit has raised $25.0M across 2 funding rounds.
WideOrbit has raised $25.0M in total across 2 funding rounds.
WideOrbit has raised $25.0M in total across 2 funding rounds.
WideOrbit's investors include Mayfield, Khosla Ventures, NEO, Scott Sandell, Pear VC, SV Angel, Dustin Moskovitz, Hadi Partovi, Karl Jacob, Marc Benioff, Scott Banister.
WideOrbit is a San Francisco-based technology company founded in 1999 that builds comprehensive software platforms to simplify and automate the buying and selling of advertising across TV, radio, cable, and digital media. Its flagship products, including WO Traffic and WO Automation for Radio, serve over 6,000 broadcasters and media companies by managing ad sales, traffic, billing, and programmatic advertising. The company addresses the complex workflows of media sales and operations, enabling clients to maximize ad revenue, reduce operational costs, and unify digital and linear media management under one platform[1][2][3].
WideOrbit’s solutions serve television and radio broadcasters, cable networks, digital publishers, and advertisers, solving the problem of fragmented and manual ad operations by providing end-to-end automation and integration. The company has shown strong growth momentum by continuously innovating with AI, machine learning, and cloud-based tools like WO Fusion and WO Q, which enhance cross-platform ad sales and campaign optimization[1][2][6].
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WideOrbit was founded in 1999 with the vision to simplify the buying and selling of advertising. The company’s founding was driven by industry veterans including William "Dub" Irvin, who brought deep radio automation expertise from his prior work with Google Radio Automation and other broadcast technology firms. Early pivotal moments include the 2009 acquisition of Google Radio Automation, which became WO Automation for Radio, now North America’s leading radio automation system. The launch of WO Network in 2012 transformed network trafficking and commercial operations for cable and broadcast networks. WideOrbit anticipated the shift toward digital and IP video delivery early on, positioning itself to bridge traditional linear TV and radio with emerging digital platforms[2][3].
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WideOrbit rides the trend of media convergence and digital transformation in advertising, where traditional broadcast media increasingly integrate with digital and programmatic platforms. The timing is critical as advertisers demand unified, data-driven, and automated workflows to reach fragmented audiences across TV, radio, and digital channels. Market forces such as the rise of Connected TV, streaming audio, and programmatic buying favor WideOrbit’s comprehensive, AI-powered solutions that streamline operations and maximize revenue. By enabling broadcasters and networks to unify and automate their ad sales and delivery processes, WideOrbit influences the broader ecosystem by accelerating the modernization and monetization of premium media inventory[1][2][6].
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WideOrbit is poised to deepen its leadership by expanding AI-driven automation and converged media solutions, further integrating emerging technologies like large language models to disrupt traditional advertising workflows. Future trends shaping its journey include continued growth in programmatic TV, CTV, and digital audio advertising, as well as increasing demand for real-time analytics and cross-platform campaign management. As media consumption continues to fragment and evolve, WideOrbit’s unified platform and innovation focus position it to remain a critical enabler for broadcasters and advertisers navigating this complex landscape[2][6].
In summary, WideOrbit’s 25+ years of innovation and its comprehensive, AI-enhanced platform make it a pivotal player in the ongoing transformation of media advertising, bridging legacy broadcast with the future of digital and programmatic media sales.
WideOrbit has raised $25.0M across 2 funding rounds. Most recently, it raised $10.0M Series D in October 2008.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2008 | $10.0M Series D | Mayfield | |
| Feb 1, 2008 | $15.0M Series C | Khosla Ventures, NEO, Scott Sandell, Pear VC, SV Angel, Dustin Moskovitz, Hadi Partovi, Karl Jacob, Marc Benioff, Scott Banister |