Wicked Foods is a technology company.
Wicked Foods has raised $14.0M across 1 funding round.
Wicked Foods has raised $14.0M in total across 1 funding round.
Wicked Foods, often associated with its flagship brand Wicked Kitchen, develops chef-crafted, plant-based food products including ready meals, snacks, desserts, and alternatives like seafood and sushi.[1][3][5] It serves consumers seeking delicious, convenient plant-based options—appealing to vegans, meat-eaters transitioning to plant-forward diets, and retailers like Tesco, Kroger, Target, Walmart, and Sprouts—solving the problem of limited flavorful, accessible animal-free foods amid growing demand for sustainable eating.[2][3][5] Founded in 2018, the company raised $34M before being acquired by Ahimsa Companies in June 2024, enabling expansion into new retailers, food service, and innovation while consolidating with brands like Good Catch and Current Foods.[1][2][7]
Wicked Foods emerged from the vision of chef brothers Derek and Chad Sarno, who applied high-end culinary expertise to plant-based innovation.[3] Derek, former senior global executive chef at Whole Foods Market, drove plant-based R&D there, while the brothers co-founded Gathered Foods (parent of Good Catch plant-based seafood).[3] The idea took shape in the UK with a 2018 Tesco launch under Wicked Kitchen (formerly Wicked Meaty), rapidly growing to 150+ products and fueling the plant-based movement with bold, visually stunning items.[1][2][3] Early US traction followed, with commitments to expand SKUs and triple meat alternative sales, culminating in the 2024 Ahimsa acquisition for scaled growth.[1][2][7]
Wicked Foods rides the plant-based food tech wave, leveraging food technology for alternative proteins amid climate-driven shifts away from animal agriculture.[1][2][3] Timing aligns with post-2022 investment downturns favoring consolidation for scale, as crowded categories demand unified strengths in R&D and distribution.[2] Market forces like rising veganism, population growth, and carbon reduction favor it—e.g., UK success scaled to US, influencing retailers to stock animal-free options and inspiring farm repurposing.[1][3] It shapes the ecosystem by normalizing plant-based as mainstream, boosting category accessibility and proving chef expertise drives adoption over gimmicks.[3][5]
Post-acquisition, Wicked Foods will prioritize retailer/food service expansion, SKU innovation, and vertical integration under Ahimsa, capitalizing on plant-based recovery.[2][7] Trends like sustainable protein tech and everyday veganism will propel growth, potentially evolving its influence through global scaling and ecosystem leadership in animal-free CPG. This builds on its chef-crafted origins, redefining plant-based as irresistible and systemic.
Wicked Foods has raised $14.0M in total across 1 funding round.
Wicked Foods's investors include New Crop Capital, Sky9 Capital.
Wicked Foods has raised $14.0M across 1 funding round. Most recently, it raised $14.0M Series A in July 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2021 | $14.0M Series A | New Crop Capital, Sky9 Capital |