Whoppah is Europe's largest online marketplace for secondhand designer furniture, art, and interior items, founded in 2019 and headquartered in Utrecht, Netherlands.[1][2][4][5] It connects over 50,000 sellers (both private consumers and professionals) with more than one million buyers across the Netherlands, Belgium, Germany, and France via a curated C2C and B2C platform, where users can bid or buy at fixed prices, with Whoppah handling payments, shipping, and buyer protection.[1][2][3][4] The company solves the problem of fragmented searches for high-quality preloved design pieces on general marketplaces by offering a specialized, user-friendly app and website that promotes the circular economy—making secondhand the first choice to reduce new production.[1][4] Growth has been explosive: GMV hit €6 million in 2021, surged 316% to €20 million in 2022, with €50 million projected for 2023; average order value rose 15% recently, fueled by Stripe-powered payments adapted for regional preferences like PayPal in Germany.[1][3]
Whoppah was founded in 2019 by siblings Evelien and Thomas Bunnik, driven by their frustration hunting for exclusive designer furniture on generic platforms—no dedicated space existed for curated secondhand design.[1][2][4] Backed by entrepreneurs in interior design, tech, e-commerce, and finance, the Dutch startup quickly gained traction, launching amid PSD2 regulations that complicated marketplace payments (solved via Stripe Connect).[3] Pivotal early wins included rapid GMV growth and expansion: from the Netherlands to Belgium and Germany, then France in spring 2024, amassing over one million users and 50,000 sellers.[1][2][3]
Whoppah rides the surging circular economy and sustainable e-commerce trends, where secondhand markets boom amid climate awareness and economic pressures favoring affordable luxury—Europe's resale sector grows as consumers prioritize eco-friendly reuse over virgin production.[1][4] Timing aligns perfectly post-2019 launch, navigating PSD2 hurdles via agile tech like Stripe for cross-border scaling, now active in four countries with Italy next.[1][2][3] Favorable forces include rising demand for designer pieces (curated to combat fraud/IP issues), digital wallets, and logistics integration, positioning Whoppah to influence how tech platforms normalize secondhand as premium, not afterthought—potentially reshaping interior retail ecosystems.[2][3]
Whoppah's hypergrowth (triple-digit YoY) and €5M funding signal momentum toward dominating Europe's secondhand design market, targeting 1,000 daily German registrations and full rollout in Italy/France.[1][5] Next: Layer in digital wallets, AI curation (hinted via "Miros AI"), and deeper B2B ties to hit 2030's million-item reuse goal amid resale tailwinds.[3][4][6] Its influence could evolve from niche player to category leader, proving specialized marketplaces accelerate sustainability—echoing its origin as the go-to for design lovers tired of scattered hunts.[1][2]
Whoppah has raised $2.7M in total across 4 funding rounds.
Whoppah's investors include Daniel Gebler, Curiosity VC, Partech Ventures, Speedinvest, Chris Murphy.
Whoppah has raised $2.7M across 4 funding rounds. Most recently, it raised $1.0M Seed in October 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2025 | $1.0M Seed | Daniel Gebler | |
| May 1, 2021 | $610K Seed | Curiosity VC, Partech Ventures, Speedinvest, Chris Murphy, Daniel Gebler | |
| May 1, 2020 | $550K Seed | Daniel Gebler | |
| May 1, 2019 | $500K Seed | Daniel Gebler |
