Wholeshare

Wholeshare is a technology company.

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Updated: Mar 20, 2026 ·

About

Wholeshare provides an online platform for collective purchasing, enabling consumers to buy groceries and household goods at wholesale prices by bypassing traditional retail. Its system aggregates individual orders and payments into single bulk transactions, streamlining procurement for consumers and wholesale suppliers. This approach empowers groups to enhance their buying power and access a wider array of products.

The company originated from the insight that consumer savings are possible through pooled purchasing power, democratizing access to wholesale pricing. Wholeshare was operational prior to its seed funding round in May 2016. Patrick Mes and Britt Van Haaren are key individuals, instrumental in the company's early development and strategic direction.

Wholeshare serves consumers seeking to reduce grocery costs and access diverse product offerings, including local produce. It also offers wholesale sellers a direct channel to buying groups. The company's vision centers on fostering community and localized food distribution, empowering consumers with economical and varied purchasing choices.

Recent News & Mentions

Dec 1, 2015FundingWholeshare - Seed

Financial History

Wholeshare has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2015.

Total Raised

$2.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Dec 1, 2015	$2.0M Seed		BoxGroup, The General Partnership, Aaron Levie, Scott Belsky

Financial History

Wholeshare has raised $2.0M across 1 funding round.

Total Raised

$2.0M

Valuation

N/A

Deep Dive

# Wholeshare: High-Level Overview

Wholeshare is a food access platform that helps people obtain affordable, quality food by organizing group purchases to increase collective buying power[5]. The company operates through two core components: an online marketplace and online group ordering functionality[1]. Rather than a traditional technology infrastructure or software company, Wholeshare functions as a marketplace intermediary that leverages technology to democratize access to bulk purchasing—a model that addresses food affordability and quality for its members.

The platform serves individuals and groups seeking to reduce food costs through collective purchasing. By aggregating demand, Wholeshare enables members to access wholesale pricing typically reserved for larger retailers or institutions, solving the problem of high food costs for budget-conscious consumers and underserved communities.

Core Differentiators

Group purchasing model: Leverages collective buying power to negotiate better pricing than individual retail purchases
Dual-platform approach: Combines marketplace discovery with streamlined group ordering mechanics
Accessibility focus: Targets affordability and quality as primary value propositions for members
Operational simplicity: Reduces friction in bulk purchasing by organizing logistics at the group level

Role in the Broader Tech Landscape

Wholeshare operates within the food access and fintech ecosystem, riding broader trends toward:

Alternative food distribution models that bypass traditional retail markups
Community-driven commerce, where collective action creates economic leverage
Digital marketplaces for underserved segments, addressing food insecurity through technology-enabled solutions

The timing aligns with growing consumer awareness of food costs and supply chain inefficiencies, as well as increased venture interest in social commerce and community-based economic models.

Quick Take & Future Outlook

Wholeshare's success depends on scaling group participation and maintaining supplier relationships that enable genuine wholesale pricing. As the platform matures, growth will likely hinge on geographic expansion, integration with payment systems, and building network effects where larger groups attract more suppliers and vice versa. The company represents a practical application of marketplace technology to a fundamental consumer need—making it a potential model for similar group-purchasing ventures across other categories.

Sources

Frequently Asked Questions

How much funding has Wholeshare raised?

Wholeshare has raised $2.0M in total across 1 funding round.

Who are Wholeshare's investors?

Wholeshare's investors include BoxGroup, The General Partnership, Aaron Levie, Scott Belsky.