Who Gives a Crap is a technology company.
Who Gives a Crap has raised $42.0M across 1 funding round.
Who Gives a Crap has raised $42.0M in total across 1 funding round.
Who Gives a Crap has raised $42.0M in total across 1 funding round.
Who Gives a Crap's investors include Andreessen Horowitz, Goat Capital, Thirty Five Ventures, AJ Vaynerchuk, Ryan Spoon.
Who Gives a Crap is a B Corp-certified consumer goods company specializing in eco-friendly bathroom essentials like 100% bamboo or recycled toilet paper, tissues, and paper towels. It serves environmentally conscious consumers seeking sustainable alternatives to traditional toilet paper, solving the dual problems of deforestation (1 million trees cut daily for TP) and global sanitation access (billions lack toilets, leading to health crises).[3][5][6] The company donates 50% of profits to clean water and sanitation nonprofits, having raised over $12 million to date, while offering carbon-neutral shipping, plastic-free packaging, and high-quality, affordable products via subscriptions.[2][3][5]
Founded in 2012, it has expanded from Australia to global markets (US, UK, EU), with local manufacturing in the US and UK since 2023 to reduce carbon footprints. Growth includes new products like pet poo bags and compostable items, backed by crowdfunding success and a cheeky, mission-driven brand.[1][3][4]
Who Gives a Crap was launched in July 2012 by three friends (including CEO Simon) who bonded over toilet humor and a shared outrage at global sanitation stats: 2.4 billion people (40% of the world) lack toilet access, causing ~800 child deaths daily from poor hygiene.[1][6] The idea emerged after they learned these facts; they decided to create premium, eco-friendly toilet paper while donating 50% of profits to build toilets in developing regions.[3][6]
They kickstarted via Indiegogo, raising $50,000—famously with Simon sitting on a toilet for 50 hours. Early traction came from this viral stunt, leading to production in China (using local bamboo/recycled paper) and rapid expansion. Pivotal moments include B Corp certification, FSC forest management accreditation, and scaling to donate millions while adding products like tissues and paper towels.[1][2][3]
Who Gives a Crap operates at the intersection of sustainable consumer goods and social impact businesses, riding the B Corp and circular economy wave amid rising demand for ethical products (e.g., plastic-free, low-carbon). Timing aligns with global pushes like UN sanitation goals and consumer shifts post-Paris Agreement, amplified by e-commerce/subscriptions enabling direct-to-consumer scale.[2][3] Market forces favoring it include supply chain localization (US/UK production counters import scrutiny) and transparency demands, positioning it against Big Toilet Paper's environmental backlash.[1][4]
It influences the ecosystem by proving profit-with-purpose scalability—inspiring brands to donate boldly while documenting impact—fostering a community of "crap-talkers" who prioritize planet/people, indirectly boosting sanitation innovation in the developing world.[2][3]
Who Gives a Crap will likely expand its product line (e.g., more household eco-items like trash/compost bags) and local manufacturing to cut costs/emissions further, targeting $20M+ in donations amid growing sustainability mandates.[3][4][5] Trends like regenerative materials and AI-optimized supply chains could enhance efficiency, while climate regs amplify its edge. Its influence may evolve into a benchmark for impact CPGs, proving cheeky branding + real action breaks through noise—ultimately "uncrapping the world" one roll at a time, far from a mere novelty.[2][3]
Who Gives a Crap has raised $42.0M across 1 funding round. Most recently, it raised $42.0M Series A in September 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2021 | $42.0M Series A | Andreessen Horowitz, Goat Capital, Thirty Five Ventures, AJ Vaynerchuk, Ryan Spoon |