WhenThen has raised $6.0M in total across 1 funding round.
WhenThen's investors include Kima Ventures, #SecretFund, Stride VC, Adrien Miniatti, Amirhossein Malekzadeh, Antoine Martin, Guillaume Luccisano, Jean-David Blanc, Jérôme Le Feuvre, Niklas Jansen, Thibaud Elziere.
WhenThen is a Dublin-based technology company that built a no-code open payments operations platform, enabling businesses—especially marketplaces and platforms—to create customizable payment flows, automate processing, and integrate multiple providers without coding.[1][2][3] It serves platform-based businesses seeking flexibility in payment stacks, solving problems like rigid one-size-fits-all systems by supporting providers such as Stripe, Adyen, Checkout.com, and methods including Klarna, Affirm, PayPal, and BitPay, while offering features like tokenization, fraud monitoring, PCI DSS Level 1 data vaults, and failover processing.[1][2] Customers report benefits like over 5% revenue uplift, 10+ hours saved weekly on manual tasks, and 1/5th implementation time, demonstrating strong growth momentum before its acquisition.[2] In 2025, WhenThen was fully acquired by Mangopay, merging its team and products under the Mangopay brand to enhance global payment scalability.[1][5]
WhenThen was founded in 2024 by Kirk Donohoe, Eamon Doyle, and Dave Brown in Dublin, Ireland, with a mission to "build great tech together that solves real problems" in payments.[1] The idea emerged from recognizing that platform businesses needed more control, flexibility, and scalability over their payment stacks, moving beyond inflexible systems.[1] Early traction came quickly, as evidenced by customer testimonials from companies like HensTeeth (5% revenue uplift via automation) and Cledara (major time savings), highlighting its appeal for no-code payment orchestration.[2] A pivotal moment arrived with its acquisition by Mangopay, where co-founder Kirk Donohoe joined as chief product officer on the executive committee, ensuring the team's continuity while scaling under Mangopay's backing from Advent International.[1]
WhenThen stands out in the payments space through these key features:
These elements made it attractive for acquisition, boosting Mangopay's payment experiences.[1][5]
WhenThen rides the explosive growth of the platform economy, where marketplaces and SaaS platforms demand tailored payment experiences to meet revenue targets amid rising e-commerce and fintech demands.[1] Its timing aligns perfectly with market forces like increasing payment complexity, fraud risks, and the need for global scalability—trends accelerated by post-pandemic digital shifts and regulatory pressures (e.g., PCI compliance).[2] By enabling no-code orchestration across providers, it reduces costs, risks, and processing times, influencing the ecosystem by empowering smaller platforms to compete with enterprises and providing Mangopay with tech to "rapidly accelerate" offerings.[1][5] This acquisition underscores consolidation in fintech, where specialized tools like WhenThen's enhance incumbents' agility in a fragmented payments market.[1]
Post-acquisition, WhenThen's technology will fuel Mangopay's expansion in payment orchestration, with Kirk Donohoe driving product innovation on the executive team.[1] Expect deeper integrations, AI-enhanced fraud tools, and broader global reach, shaped by trends like embedded finance, real-time payments, and regulatory evolution in the platform economy.[1][2][5] Its influence could grow by setting standards for no-code payments, helping platforms capture more revenue while minimizing risks—potentially redefining flexibility from a standalone innovator to a core Mangopay strength, tying back to its origins in solving real payment pains for scalable growth.[1]
WhenThen has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in July 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2021 | $6.0M Seed | Kima Ventures, #SecretFund, Stride VC, Adrien Miniatti, Amirhossein Malekzadeh, Antoine Martin, Guillaume Luccisano, Jean-David Blanc, Jérôme Le Feuvre, Niklas Jansen, Thibaud Elziere |
