whatchado
whatchado is a company.
Active
Updated: ·
Financial History
Total Raised
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Valuation
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Leadership Team
Key people at whatchado.
whatchado is a company.
Key people at whatchado.
Key people at whatchado.
Whatchado is a Vienna-based SaaS company founded in 2012 that builds a video-first career orientation and social recruiting platform. It enables employers and agencies to create short, authentic video interviews where employees share real job stories, career paths, and daily work, transforming them into dynamic job ads for social media campaigns on platforms like Instagram and TikTok.[1][2][3][4] The platform serves HR teams, recruiters, and agencies tackling talent acquisition and employer branding, solving the problem of engaging passive candidates and Gen Z talent who spend time on social feeds rather than traditional job boards. Key features include the Ad Manager for quick campaign setup (under 5 minutes, starting at €490), job matching, and measurable results like increased applications and reach. Whatchado has raised $2.86M in Series A funding, remains active, and boasts 500+ customers with strong testimonials on cost savings and lead generation.[1][4]
Whatchado emerged in 2012 in Vienna, Austria, as a pioneering video career platform focused on employer branding and digital recruitment.[1] The founders developed a standardized format of short films—combining a storytelling handbook with real-life job descriptions—to make career orientation engaging and authentic, refined over years for HR and recruiting needs.[3] Early traction came from sectors needing talent attraction strategies, evolving from basic video services to a full social recruiting suite, including career videos and job matching.[1][2] A pivotal moment was launching the Ad Manager and products like whatchado Reels for mobile-optimized video ads, capitalizing on social media's rise for interactive, targeted campaigns that appeal to both active and passive candidates.[4][8] The company maintains flat hierarchies, interdisciplinary teams, and state-of-the-art tech like C# and Angular for its full-stack development.[5]
Whatchado rides the wave of video-first recruiting and social commerce in HR tech, where platforms like TikTok and Instagram dominate Gen Z talent discovery amid labor shortages and "quiet quitting" trends.[4][8] Timing aligns with post-pandemic shifts to authentic, mobile-optimized content over polished corporate videos, amplified by AI-driven personalization in job matching.[1][2] Market forces like rising employer branding costs and social media's 5B+ users favor its low-effort, high-ROI model, influencing the ecosystem by setting standards for short-form video job ads—similar to Reels innovations—and enabling agencies to scale campaigns efficiently.[4][8] Competitors like Storyfox (automated editing) and uStudio (enterprise streaming) focus on production or intranet tools, but Whatchado uniquely bridges storytelling with direct lead gen in recruiting.[1]
Whatchado is poised for expansion by deepening integrations with emerging social platforms and AI for hyper-personalized job matching, potentially scaling beyond DACH regions into global markets hungry for video recruiting.[1][4][8] Trends like short-form video dominance (e.g., TikTok's growth) and recruiter burnout will propel demand, with its Ad Manager evolving to include AR try-ons or live sessions. Influence may grow via partnerships with ATS giants, solidifying its role as the go-to for authentic talent pipelines—turning social scrolls into hires, much like its core mission of real stories driving real careers.[2][3]
