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§ Private Profile · Amsterdam, Netherlands
Whatagraph is a technology company.
Whatagraph offers a marketing intelligence platform automating the consolidation and visualization of diverse marketing data. It generates interactive reports and dashboards from various online channels, presenting performance metrics within a unified interface. This streamlines reporting, transforming complex data into clear, actionable insights for professionals.
Brothers Justas Malinauskas, CEO, and Andrius Malinauskas, CBDO, co-founded Whatagraph. Their insight stemmed from the manual data compilation challenges marketers faced across numerous sources. They built an intuitive, automated solution, enabling teams to prioritize strategy and insights over time-consuming data aggregation.
The platform targets marketing agencies and in-house departments seeking reporting efficiency. Whatagraph's vision is to be the ultimate marketing reporting software, continuously enhancing capabilities for effortless, data-driven insights. The company simplifies performance monitoring, empowering clients with swift, informed decision-making.
Whatagraph has raised $8.8M across 3 funding rounds.
Whatagraph has raised $8.8M in total across 3 funding rounds.
Whatagraph has raised $8.8M across 3 funding rounds. Most recently, it raised $7.2M Series A in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 29, 2021 | $7.2M Series A | — | Giles Palmer, Inventure, Šarūnas Šiugžda, Audrius Milukas | Announced |
| Feb 1, 2020 | $940K Seed | Inventure, 70 Ventures, Audrius Milukas | Gorilla Capital | Announced |
| Mar 13, 2019 | $680K Venture Round | Open Circle Capital | — | Announced |
Whatagraph has raised $8.8M in total across 3 funding rounds.
Whatagraph's investors include Giles Palmer, Inventure, Šarūnas Šiugžda, Audrius Milukas, 70 Ventures, Gorilla Capital, Open Circle Capital.
Whatagraph is a technology company that builds an AI-powered marketing intelligence platform designed to simplify the collection, visualization, and sharing of marketing data from multiple channels. Its product serves marketers, marketing agencies, and in-house marketing teams by transforming complex, multi-source marketing data into clear, visually appealing reports that facilitate data-driven decision-making. The platform automates reporting workflows with customizable drag-and-drop report builders, real-time updates, and multi-channel data integration, helping users save time and focus on strategy and execution. Whatagraph’s growth momentum is driven by its ease of use, AI enhancements, and strong adoption among mid-sized agencies and marketing teams seeking to unify and scale their reporting processes[1][2][4].
Whatagraph was founded by marketing professionals who experienced firsthand the challenges of managing and interpreting abundant marketing data. They created the platform to solve their own problem of slow, complex reporting tools by offering a simpler, faster solution tailored specifically for marketers. This user-centric origin is reflected in the company’s mission to empower marketing professionals to make fast, data-driven decisions. Over time, Whatagraph evolved to incorporate AI-powered features, such as automated insights and report generation, culminating in Whatagraph 3.0, which further streamlines marketing intelligence for its users[3][5].
Whatagraph rides the growing trend of marketing data complexity and the increasing demand for real-time, actionable insights. As marketing channels proliferate and data volumes grow, marketers face challenges in consolidating and interpreting data efficiently. Whatagraph’s timing is critical as businesses seek to replace fragmented, manual reporting with unified, AI-driven platforms that accelerate decision-making. Market forces such as digital transformation, AI adoption, and the rise of performance marketing favor Whatagraph’s approach. By enabling marketers to focus on strategy rather than data wrangling, Whatagraph influences the marketing technology ecosystem by setting new standards for ease of use and automation in marketing intelligence[3][5][7].
Looking ahead, Whatagraph is poised to deepen its AI capabilities, further automating insights and expanding integrations to cover emerging marketing platforms and data sources. Trends such as increased reliance on AI, demand for personalized marketing analytics, and the need for cross-channel attribution will shape its evolution. Its influence may grow beyond marketing agencies to larger enterprises seeking scalable, user-friendly marketing intelligence solutions. Continued innovation in AI-driven reporting and enhanced collaboration features will likely cement Whatagraph’s position as a leading marketing intelligence platform, helping marketers stay agile in an increasingly data-driven landscape[5][7].