Wethenew is a technology company.
Wethenew has raised $13.0M across 2 funding rounds.
Wethenew has raised $13.0M in total across 2 funding rounds.
Wethenew is a French technology-driven ecommerce company specializing in the resale marketplace for limited-edition sneakers and streetwear. It offers sneaker enthusiasts and fashion lovers a trusted platform to buy 100% authentic, rare, and exclusive footwear and apparel from top brands like Nike, Jordan, Adidas, Yeezy, and New Balance. By focusing on stringent authentication and a seamless user experience, Wethenew solves the problem of counterfeit products in the sneaker resale market while catering to a passionate community of collectors and trend-conscious consumers. The company has demonstrated strong growth, reaching a sales volume of around 100 million Euros by 2022, with expanding international reach beyond France[1][2][5].
Founded in 2018 by Michael Holzmann and David Benhaim, Wethenew emerged from their vision to create a reliable and secure marketplace for limited-edition streetwear and sneakers. The founders leveraged their expertise and passion for fashion and ecommerce to build a platform that emphasizes authenticity and customer trust. Early traction came from their ability to authenticate every product meticulously, which helped establish credibility and attract a loyal customer base. Their leadership has driven rapid growth and recognition in the contemporary fashion resale sector[1][2].
Wethenew rides the growing trend of resale marketplaces fueled by consumer demand for exclusive, limited-edition fashion and the increasing awareness of sustainability through reuse. The timing is favorable as streetwear and sneaker culture continue to expand globally, and consumers seek trustworthy platforms to avoid counterfeit goods. Market forces such as digital transformation in retail, the rise of ecommerce, and the growing secondary market for fashion collectibles work in Wethenew’s favor. By securing authenticity and leveraging technology, Wethenew influences the broader ecosystem by setting standards for trust and quality in the resale market[2][3][5].
Looking ahead, Wethenew is poised to deepen its international expansion and further innovate its platform to enhance customer engagement and operational efficiency. Trends shaping its journey include the continued growth of the resale economy, increasing consumer demand for sustainable fashion, and technological advances in ecommerce security and personalization. As it scales, Wethenew’s influence is likely to grow as a key player shaping how limited-edition fashion is bought and sold, reinforcing trust and authenticity in a rapidly evolving market[2][3].
In summary, Wethenew combines technology, authentication expertise, and a deep understanding of sneaker and streetwear culture to lead the European resale market, connecting consumers worldwide with coveted fashion items in a secure and sustainable way.
Wethenew has raised $13.0M in total across 2 funding rounds.
Wethenew's investors include 50 Partners Impact, Alexandre Cognard, 305 Ventures, Arrive, Bling Capital, Curie.Bio, Founders Fund, Great Oaks Venture Capital, Khosla Ventures, LGF, Operator Partners, Ribbit Capital.
Wethenew has raised $13.0M across 2 funding rounds. Most recently, it raised $12.0M Series A in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $12.0M Series A | 50 Partners Impact, Alexandre Cognard | |
| Sep 1, 2019 | $1.0M Seed | 305 Ventures, Arrive, Bling Capital, Curie.Bio, Founders Fund, Great Oaks Venture Capital, Khosla Ventures, LGF, Operator Partners, Ribbit Capital, Sequoia Capital, Streamlined Ventures, Adrian Aoun, Samvit Ramadurgam, Steve Chen |