Loading organizations...
Key people at Westen Capital.
Westen Capital was founded by Horacio Cruz (Founder and Managing Director).
Westin Capital Group operates as a private investment firm, acquiring and managing businesses within the consumer packaged goods (CPG) sector. The firm partners with owners and entrepreneurs to cultivate brands, refine operations, and enhance enterprise value. It applies deep operational expertise, driving long-term value creation and sustained market success for its portfolio.
Originating from a family business with over four decades in the food industry, Westin Capital Group applies this extensive background to brand development. Scott Carlson serves as CEO, with Brad Poppen as President and COO. Mark Carlson supports business development. This family-owned structure emphasizes patient capital and a long-term philosophy.
The firm partners with owners of established CPG businesses, targeting those with annual revenues from $1 million to $40 million and EBITDA between $500,000 and $10 million. Westin Capital Group’s vision is to bring superior products to market via collaborative entrepreneur partnerships, focusing on sustained growth and maximizing brand value in the consumer landscape.
Westen Capital was founded by Horacio Cruz (Founder and Managing Director).
Key people at Westen Capital.