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Key people at Wehype.
Wehype operates a dedicated platform for gaming influencer marketing, facilitating collaborations between brands, game publishers, and content creators. Its solution provides an infrastructure for managing campaigns, enabling game companies to connect with influencers, track performance, and scale their marketing efforts. The platform integrates technology and data to streamline the process of creator marketing across various gaming platforms, including PC, console, and mobile.
The company was co-founded in 2016 by Gustaf Smith, Robin Åström, and Emil Smith. Their insight recognized the increasing importance of gaming creators in brand promotion and the need for a structured, scalable method to connect these creators with game developers and publishers seeking authentic engagement. The founders aimed to build a system that would empower both sides of the marketing equation.
Wehype serves game developers and publishers looking to leverage influencer reach for player acquisition and community growth, alongside the content creators and their talent managers seeking partnership opportunities. The company’s vision centers on transforming creator marketing into a vital growth engine for the gaming industry, ensuring effective and measurable campaigns that drive long-term value for all stakeholders.
Wehype is a Swedish creator marketing platform that connects game studios with influencers to drive player engagement and growth through data-driven collaborations on platforms like Twitch, YouTube, and TikTok.[1][2][5] It serves game publishers and developers—such as EA, Sega, Ubisoft, Supercell, and Scopely—solving the challenge of boosting visibility, testing mechanics, and sustaining communities via seamless creator partnerships, rewarded content systems, and analytics tools.[2][5][6] The company has shown strong momentum: revenue grew from SEK 138 million to SEK 210 million in 2023 (with SEK 200+ million surpassed overall), operating profit rose to SEK 8.3 million, over $48 million paid to creators, 15,000+ partnerships forged, and expansion into Asia and a New York office.[1][2][5]
Founded in 2016 in Uppsala, Sweden, by Robin Åström (CEO), Emil, and Gustaf—a trio united by passions for gaming and influencer culture—Wehype emerged from a brainstorm to harness the rising gaming influencer trend.[2][3][5] Åström, a gamer with prior experience, saw an opportunity to blend influencer marketing with gaming, starting with Twitch-focused tools.[4][5] Early traction included launching the world's first Twitch influencer campaign dashboard in 2019 and a Twitch boost in 2021 that propelled a game to #1 on charts.[2] Pivotal expansions followed: mobile games in 2022 with partners like Supercell, Support-A-Creator in 2024, and Community Rewards in 2025, alongside a New York office in 2022 to tap the U.S. market.[2][5] Backed by SEK 29 million from investors like Brightly Ventures, Inbox Capital, Sting, Propel Capital Network, and node.vc, founders retain major ownership; the team grew to 45 by end-2023.[1][3]
Wehype rides the explosion of gaming influencer marketing, projected to fuel a $48 billion U.S. industry by 2027, by transforming one-off ads into ongoing, community-powered growth amid rising player engagement demands.[1][5] Timing aligns with gaming's shift to creator economies—Twitch/TikTok dominance, mobile surges, and rewarded content—enabling studios to test pre-launch, maintain post-peak visibility, and retain communities longer.[2][6] Market forces like exponential influencer growth (billions of gamers reached) and data analytics favor Wehype's tech edge, influencing the ecosystem by standardizing collaborations, boosting creator earnings ($48M+ paid out), and accelerating indie/major studio scaling across 50+ countries.[1][2][5]
Wehype is primed to dominate global creator marketing for games, leveraging 2023's revenue surge and Asia focus to capture emerging markets while refining tools like Community Rewards for deeper retention.[1][2] Trends like AI-driven insights, cross-platform expansion (e.g., TikTok/mobile), and creator monetization will shape its path, potentially doubling partnerships amid gaming's metaverse/esports boom. Its influence may evolve from niche Twitch pioneer to end-to-end ecosystem builder, drawing strategic investors for hypergrowth—watch for U.S./Asia office expansions and billion-dollar studio deals, solidifying its role in player-first gaming infrastructure.[1][5][6]
Key people at Wehype.
