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Wearloom is a technology company.
Wearloom, operating as Gently, provides a platform aggregating listings from various online resale marketplaces. Its core product streamlines secondhand shopping, allowing users to search for specific clothing and accessories across multiple platforms. The technology offers automated alerts, simplifying discovery and making pre-owned fashion acquisition more efficient.
Co-founded in March 2021 by Rice University graduates Samuel Spitz and Kunal Rai, the company originated from an insight into the fragmented secondhand market. They recognized the difficulty of finding specific items across numerous websites and aimed to create a unified search experience, mirroring traditional online retail ease.
Wearloom primarily serves environmentally conscious consumers and value-oriented shoppers seeking sustainable style. The platform’s vision is to establish itself as the definitive "demand layer" for the secondhand apparel market. By consolidating access to pre-owned goods, Wearloom empowers consumers to make sustainable choices effortlessly, fostering a more circular fashion economy.
Wearloom has raised $2.0M across 1 funding round.
Wearloom has raised $2.0M in total across 1 funding round.
Wearloom has raised $2.0M in total across 1 funding round.
Wearloom's investors include Austen Allred, Jon Oringer, Peter Rahal, Dorm Room Fund, Jason Calacanis, V1.VC.
Wearloom has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Gently - Pre-Seed in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 26, 2022 | $2M Pre Seed | — | Austen Allred, JON Oringer, Peter Rahal, Dorm Room Fund, Jason Calacanis, V1.VC | Announced |
Wearloom, now operating as Gently, is a technology platform in the secondhand clothing market that aggregates listings from multiple resale sites like Poshmark, Depop, eBay, ThredUp, and others into a unified search experience, often called "Amazon for secondhand."[1][3][4] It serves fashion-conscious consumers seeking high-quality pre-owned apparel by solving the problem of fragmented searches across platforms, enabling users to filter, get alerts, and shop efficiently from one place.[1][3] The company earns revenue through a percentage of sales driven to partner sites and has shown early growth, serving tens of thousands of users daily after manual operations handled 500-600 daily requests in its first month, scaling to thousands shortly after.[3]
Wearloom was founded in March 2021 by Rice University graduates Evan Spitz and Kunal Rai, who identified the pain of searching for specific secondhand items across scattered platforms.[3] The idea emerged when Spitz manually helped someone find clothes, leading to a simple form-based service where users described desired items, and the founders compiled results via email.[3] Early traction was rapid: by month one, they served 500-600 users daily, growing to thousands in month two, prompting automation into the full platform now known as Gently.[3] The company rebranded from Wearloom and raised $2 million in pre-seed funding in 2022 from over 20 investors, including Jason Calacanis’s Launch accelerator, to fuel tech development.[2][3]
Wearloom (Gently) rides the booming secondhand apparel trend, driven by sustainability demands, economic pressures, and resale market growth, positioning it as an aggregator in a fragmented $100+ billion global space.[1][3] Timing is ideal post-2021, as consumer shifts toward circular fashion accelerated, with platforms like Depop and Poshmark proliferating but lacking unified access—Gently fills this gap like Amazon did for new goods.[3] Market forces favoring it include rising e-commerce adoption, AI advancements for better matching, and partnerships with established resale giants, amplifying its reach.[2][3] It influences the ecosystem by standardizing secondhand discovery, potentially pushing competitors toward interoperability and expanding resale into non-fashion verticals.[3]
With its pre-seed funding and tech roadmap, Gently is poised to hit 1 million daily users by 2024 through enhanced search, sizing tools, SMS, and category expansion, eyeing a Series A in 2023.[3] Trends like AI-driven personalization, Gen Z's resale preference, and sustainability mandates will propel growth, though competition from incumbents and scaling search accuracy pose risks.[2][3] Its influence could evolve from niche aggregator to category leader, reshaping how consumers access circular fashion and inspiring similar hubs in other resale markets—turning fragmented thrift into streamlined commerce.[1][3]