WeAreDigital
WeAreDigital is a technology company.
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WeAreDigital is a technology company.
WeAreDigital is a strategic digital commerce and transformation consultancy founded in 2009, headquartered in Armadale, Victoria, Australia, with around 16-25 employees and approximately $5.7 million in revenue.[1][2][3] The company specializes in creating digital products, services, platforms, campaigns, and solutions to enhance commerce and drive business transformation, primarily serving eCommerce, retail, enterprise, finance, health, consumer, and lifestyle sectors.[1][2][3] As a Shopify Plus Partner, it delivers connected commerce, marketing, and experience-based solutions, including analytics, custom apps, and omnichannel strategies, helping clients like PETstock, Kowtow, and Space achieve scalable eCommerce growth and awards such as Webby Honors.[5]
Its growth momentum includes consistent operations for over 15 years, tech stack expertise in JavaScript, PHP, Umbraco, and Salesforce, and case studies demonstrating reduced returns, global sales expansion, and premium digital experiences for retailers.[2][3][5]
WeAreDigital was founded in 2009 in Armadale, Australia (with some references to nearby South Yarra), emerging as a consultancy dedicated to improving digital commerce and transformation amid the rise of online retail and eCommerce platforms.[1][2][3] Specific founders are not detailed in available sources, but the company has evolved from general digital strategy to specialized services in omnichannel solutions, Shopify integrations, and customer experience design, partnering with global businesses.[1][5]
Key early traction includes building a portfolio of retail and consumer clients, such as transforming PETstock's eCommerce with Shopify Plus and Contentful for scalable trading, and earning Webby Awards in 2022 for projects like Space's mobile visual design.[5] Leadership includes Natalie Coffin as Delivery Director, reflecting a focus on execution in a competitive Australian digital agency landscape.[2]
WeAreDigital rides the wave of digital commerce acceleration and omnichannel retail transformation, capitalizing on post-pandemic eCommerce growth, AI-driven personalization, and platform shifts like Shopify's global dominance.[1][5] Timing aligns with rising demand for integrated solutions in Australia and New Zealand, where retail digitization lags mature markets, amplified by market forces like consumer preference for seamless DTC experiences and supply chain resilience.[2][5]
It influences the ecosystem by enabling mid-sized retailers (e.g., PETstock, Kowtow) to compete globally, fostering Shopify adoption, and contributing to industry benchmarks through award-winning innovations that blend commerce, content, and UX—helping bridge traditional retail with digital natives amid economic pressures on physical stores.[5]
WeAreDigital is poised to expand its Shopify-centric services amid surging APAC eCommerce (projected 10%+ CAGR), targeting more luxury, pet, and health brands with AI-enhanced personalization and headless commerce.[5] Trends like composable architectures and cross-border sales via Shopify Markets will shape its trajectory, potentially growing revenue beyond $5.7M through international partnerships.[2][5]
Its influence may evolve toward deeper operating support, like data analytics and custom apps, solidifying its role as a growth accelerator for digital-first retailers—echoing its core mission to make commerce better and easier every day.[1][3]