We Are Knitters is a technology company.
We Are Knitters has raised $150K across 1 funding round.
We Are Knitters has raised $150K in total across 1 funding round.
We Are Knitters has raised $150K in total across 1 funding round.
We Are Knitters has raised $150K across 1 funding round. Most recently, it raised $150K Seed in May 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2013 | $150K Seed |
We Are Knitters is a global fashion and lifestyle company specializing in high-quality knitting, crochet, petit point, and macramé kits and supplies. Founded in 2011, it serves a diverse, modern community of knitters by providing complete kits that include natural yarns, handcrafted needles, and easy-to-follow patterns, catering to all skill levels. The company addresses the problem of making knitting accessible, trendy, and enjoyable in a digital age, fostering a "knitting renaissance" through its product offerings and community engagement. It has shown strong international growth, with 95% of its revenue coming from markets outside Spain, including the US, UK, France, and Germany[1][2][3].
We Are Knitters was founded by Pepita Marín and Alberto Bravo, who met while working in international audit and launched the company after a trip to New York inspired them to create a brand that combined quality materials with a community-driven approach. Starting with a modest €13,000 investment from their own savings, they managed all aspects of the business themselves in the early years, focusing on revenue and customer trust rather than external funding. The brand name was chosen in English to support international expansion, which has been a key growth driver. Today, the company employs about 30 people from diverse backgrounds and continues to innovate with new fibers, patterns, and market expansions planned for Asia, Latin America, and other regions[3][4].
We Are Knitters rides the trend of digital-enabled craft and DIY culture, where consumers seek authentic, hands-on experiences as a counterbalance to digital saturation. The timing is favorable due to rising interest in sustainable fashion, slow living, and wellness activities like knitting. By combining e-commerce with community-building and quality artisanal products, WAK influences the broader lifestyle and e-commerce ecosystems, demonstrating how traditional crafts can be revitalized through modern technology and global connectivity[2][3].
Looking ahead, We Are Knitters is poised to deepen its international footprint, especially in Asia and Latin America, while expanding its product range with new fibers and techniques. The ongoing global interest in sustainable, mindful hobbies and the growth of online communities will likely fuel its momentum. As it continues to innovate and engage its community, WAK could further shape the knitting and craft market, blending tradition with digital-age accessibility and lifestyle branding[3][4].