Waterlily is a technology company.
Waterlily has raised $9.0M across 2 funding rounds.
Waterlily has raised $9.0M in total across 2 funding rounds.
Waterlily has raised $9.0M in total across 2 funding rounds.
Waterlily's investors include Brewer Lane Ventures, Insight Partners, Bradley Horowitz, Costanoa Ventures, Florian Huber.
Waterlily is an AI-powered fintech startup that predicts individuals' and families' future long-term care (LTC) needs and costs, generating personalized care plans analyzed against financial data, insurance, and healthcare trends to safeguard savings.[1][2][3] It serves financial advisors, insurance carriers (e.g., Prudential), distributors like Financial Independence Group, independent agents, and plans a direct-to-consumer launch, solving the gap in LTC planning where traditional tools rely on national averages amid rising aging population costs.[1][4][5] Since its March 2024 public launch, Waterlily has secured paid contracts with major clients, achieved 58% average month-over-month MRR growth (now 22x initial levels), and raised $7M in seed funding, fueling rapid expansion.[1][5]
Waterlily was founded in 2024 by CEO Lily Vittayarukskul and COO Evan Ehrenberg, both prodigies driven by personal experiences with healthcare financial burdens.[1][2][3] Vittayarukskul, who started college at 14, interned at NASA, holds a UC Berkeley degree in Genetics and Data Science, and led product/engineering at startups, pivoted after her aunt's terminal colon cancer exposed LTC cost challenges for her first-generation immigrant family.[2][3] Ehrenberg entered UC Berkeley at 11, earned a bachelor's in Cognitive Science and Computational Modeling by 16, pursued a Ph.D. in Computational Neuroscience at MIT using machine learning, then founded Clara Health for clinical trial patient recruitment.[2][3] The idea emerged from these backstories, launching publicly in March 2024 with early traction via contracts with Prudential, Financial Independence Group, and a major Midwest LTC provider, plus recognition at Davos and Insurance Tech Connect awards.[1][2]
Waterlily rides the convergence of AI in fintech/healthtech and the global aging crisis, where LTC costs strain families amid insufficient traditional planning tools.[1][4][5] Timing is ideal as baby boomers age daily into a "massively growing problem" underserved by funding (its $7M seed is unprecedented for LTC startups), with market forces like rising healthcare expenses and fiduciary duties for advisors favoring data-driven solutions.[1][4] It influences the ecosystem by empowering insurers, advisors, and families—e.g., via Prudential and Fortune 100 partnerships—potentially reshaping LTC insurance uptake and reducing bias in predictions, while bridging finance-health divides highlighted at Davos.[2][5]
Waterlily is poised to dominate LTC planning as the first AI-native tool addressing America's largest aging need, with plans to scale engineering, data science, enterprise teams, AI models, data partnerships, and sales/marketing using its $7M SAFE round.[1][5] Trends like AI advancements, aging demographics, and insurtech growth will propel it, potentially expanding to full DTC access and broader wealth-health integrations, evolving from startup to marketplace game-changer as MRR surges and client base grows.[2][5] This positions Waterlily to protect millions from LTC financial pitfalls, fulfilling its mission to transform health and wealth challenges through compassionate tech.[3]
Waterlily has raised $9.0M across 2 funding rounds. Most recently, it raised $7.0M Seed in January 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2025 | $7.0M Seed | Brewer Lane Ventures, Insight Partners, Bradley Horowitz | |
| Dec 1, 2021 | $2.0M Seed | Costanoa Ventures, Insight Partners, Florian Huber |